MI 48084-5353 (formerly Technical Fellow at General Motors Research), [email protected]. John R. Hauser is the Kirin Professor of Marketing

Abstract Researchers and practitioners devote substantial effort to targeting banner advertisements, but less effort on how to communicate with consumers once targeted. Morphing enables a website to learn (actively and near optimally) which banner advertisements to serve to each cognitive-style segment in order to maximize click-through, brand consideration, and purchase. Cognitive-style segments are identified automatically from consumers' clickstreams. This paper describes the first large-sample random-assignment field-test of banner morphing -over 100,000 consumers viewing over 450,000 banners on CNET.com. On relevant webpages, CNET's click-through rates almost doubled relative to control banners. We supplement the CNET field test with a focused experiment on an automotive information-andrecommendation website. The focused experiment replaces automated learning with a longitudinal design to test the premise of morph-to-segment matching. Banners matched to cognitive styles, as well as the stage of the consumer's buying process and body-type preference, significantly increase click-through rates, brand consideration, and purchase likelihood relative to a control. Together the field and the focused experiments demonstrate that matching cognitive styles provide significant benefits above and beyond more-traditional targeting. Such improved banner effectiveness has strategic implications for allocations among media

MI 48084-5353 (formerly Technical Fellow at General Motors Research), [email protected]. John R. Hauser is the Kirin Professor of Marketing

Abstract Morphing enables a website to learn (actively and near optimally) which banner advertisements to serve to each cognitive-style segment in order to maximize outcome measures such as click-through, brand consideration, or purchase. Consumer segments are identified automatically from consumers' clickstream choices. Morphing works best on high-traffic websites with tens of thousands of visitors because large samples are necessary to reach steady state optimally. This paper describes the first large-sample random-assignment field test of banner morphing -over 100,000 consumers viewing over 450,000 banners on CNET.com. (Previously published morphing evaluations evaluated morphing website characteristics and were based on predictive simulations using only priming-study data.) On relevant webpages, CNET's clickthrough rates almost double relative to control banners. We supplement the CNET field test with a focused experiment on an automotive information-and-recommendation website. The focused experiment replaces automated learning with a longitudinal design which tests the premise of morph-to-segment matching. Banners matched to cognitive styles, as well as the stage of the consumer's buying process and body-type preference, significantly increase click-through rates, brand consideration, and purchase likelihood relative to a control

Main Group Metal Halide Complexes with Sterically Hindered Thioureas XI. Complexes of Antimony(III) and Bismuth(III) Chlorides with a New Bidentate Thiourea — 1,1′-methylenebis(3-methyl-2H-imidazole-2-thione)

Bidentate 1,1\u27-methylenebis(3-methyl-2H-imidazole-2-thione) (L), SbCl3L, and BiCl3L were synthesized and characterized. SbCl3L is monoclinic, space group P21/c, a 11.812(9), b 7.699(4), c 18.100(9) Å, β 101.29(5)°, Z = 4, R = 0.042, Rw = 0.041. Geometry at Sb was distorted octahedral with bridging S atoms creating long zigzag chains of octahedra sharing vertexes cis to each other. Two Cl atoms are trans to each other, and the 3rd Cl is trans to the bridging S. The Sb-S bridges are 3.41 Å in length. There is not strong evidence for a stereospecific lone pair in the coordination sphere of Sb. The ligand forms an 8-membered ring with the Sb atom included. Solid state IR data showed little change in L vibrational modes normally sensitive to coordination; NMR gave evidence for a high degree of assocn

Influence of Bi2O3 content on the crystallization behavior of TeO2-Bi2O3-ZnO glass system

Glass ceramic materials with composition 75TeO2-xBi2O3-(25-x)ZnO (x = 13, 12, 11) possessing transparency in the near- and mid-infrared (MIR) regions were studied in this paper. It was found that as the Bi2O3 content increased in the glass composition, the observed crystallization tendency is enhanced, and high crystal concentrations were obtained for the glasses with high Bi2O3 content while maintaining transparency in the MIR region. Crystal size in the glass ceramic was reduced by adjusting the heat treatment conditions; the smallest average size obtained in this study is 700 nm. Bi0.864Te0.136O1.568 was identified using X-ray Diffraction (XRD) and found to be the only crystal phase developed in the glass ceramics when the treatment temperature was fixed at 335 °C. The morphology of the crystals was studied using Scanning Electron Microscopy (SEM), and crystals were found to be polyhedral structures with uniform sizes and a narrow size distribution for a fixed heat treatment regime. Infrared absorption spectra of the resulting glass ceramics were studied. The glass ceramic retained transparency in the infrared region when the crystals inside were smaller than 1 μm, with an absorption coefficient less than 0.5/cm in the infrared region from 1.25 to 2.5 μm. The mechanical properties were also improved after crystallization; the Vickers Hardness value of the glass ceramic increased by 10% relative to the base glass

CCDC 223510: Experimental Crystal Structure Determination

Related Article: G.J.Grant, K.N.Patel, M.L.Helm, L.F.Mehne, D.W.Klinger, D.G.VanDerveer|2004|Polyhedron|23|1361|doi:10.1016/j.poly.2004.02.023,An entry from the Cambridge Structural Database, the world’s repository for small molecule crystal structures. The entry contains experimental data from a crystal diffraction study. The deposited dataset for this entry is freely available from the CCDC and typically includes 3D coordinates, cell parameters, space group, experimental conditions and quality measures

CCDC 223511: Experimental Crystal Structure Determination

Related Article: G.J.Grant, K.N.Patel, M.L.Helm, L.F.Mehne, D.W.Klinger, D.G.VanDerveer|2004|Polyhedron|23|1361|doi:10.1016/j.poly.2004.02.023,An entry from the Cambridge Structural Database, the world’s repository for small molecule crystal structures. The entry contains experimental data from a crystal diffraction study. The deposited dataset for this entry is freely available from the CCDC and typically includes 3D coordinates, cell parameters, space group, experimental conditions and quality measures

Emissive chromium(III) complexes with substituted arylethynyl ligands

Arylethynylchromium(III) complexes of the form trans-Cr(cyclam)(CCC(6)H(4)R)(2)]OTf (where cyclam = 1,4,8,11-tetraazacyclotetradecane, R = H, CH(3), or CF(3) in the para position, and OTf = trifluoromethanesulfonate) have been prepared and characterized by IR spectroscopy and X-ray diffraction. The complexes are emissive with excited-state lifetimes in a deoxygenated fluid solution between 200 and 300 micros

CCDC 694282: Experimental Crystal Structure Determination

Related Article: D.L.Grisenti, W.W.Thomas, C.R.Turlington, M.D.Newsom, C.J.Priedemann, D.G.VanDerveer, P.S.Wagenknecht|2008|Inorg.Chem.|47|11452|doi:10.1021/ic801376p,An entry from the Cambridge Structural Database, the world’s repository for small molecule crystal structures. The entry contains experimental data from a crystal diffraction study. The deposited dataset for this entry is freely available from the CCDC and typically includes 3D coordinates, cell parameters, space group, experimental conditions and quality measures