Demand for Pasture-Raised Livestock Products: Results from Michigan Retail Surveys

Pasture-raised livestock production offers opportunity for product differentiation and enhanced sustainability. Shopper surveys at three Michigan retail locations measured consumers’ attitudes and beliefs regarding pasture-raised livestock products, and willingness to pay for pasture-raised milk and beef. The shoppers associate pasture-raised products with attributes important to purchase decisions. The shoppers express willingness to pay, on average, about 35% more for pasture-raised milk and beef. Informational messages appear to have no effect on these responses. We suggest pasture-raised is a viable marketing strategy and recommend premium pricing strategies and promotion based on verifiable health benefits.animal welfare, consumer demand, pasture-raised livestock products, sustainability, Tobit, willingness to pay, Agribusiness, Demand and Price Analysis, Livestock Production/Industries,

CONSUMER PREFERENCES FOR ORGANIC STANDARDS: GUIDING DEMAND-EXPANSION STRATEGIES FOR ORGANIC FOOD

Consumer/Household Economics,

Demand for Pasture-Raised Livestock Products in Michigan: Results of Consumer Surveys and Experimental Auctions

Pasture-raised livestock products present a niche-marketing opportunity for small- and medium-scale farmers; growth of this market may enhance the economic, social, and environmental sustainability of livestock agriculture. Results from an earlier statewide poll in Michigan found that consumers place great importance on product attributes associated with the pasture-based production model. This report presents findings from a combination of consumer surveys conducted at three Michigan retail locations and a series of experimental auctions. Participants in both the survey and auction components view pasture-raised beef and milk products very favorably, believing these products are healthy for humans to eat and are raised in environmentally friendly and humane ways. Survey respondents reported high likelihood of purchase; both the survey and auction subjects expressed willingness to pay a premium for pasture-raised products. We discuss these findings, particularly implications for the “four P’s†of marketing.Food Consumption/Nutrition/Food Safety, Livestock Production/Industries,

Community Supported Agriculture Pricing and Promotion Strategies: Lessons from Two Ithaca, NY, Area Farms

E.B. 2003-07Surveyed members of two Community Supported Agriculture (CSA) farms in the Ithaca (Tompkins County) NY area state that the qualities they value most in their CSA share are freshness, organically grown and local. These members place the least amount of importance on the price, season length, and sense of community. In addition, the price paid for a share in each CSA was less than a consumer would have to pay for the same bundle of goods at three local retail outlets, especially if the consumer took advantage of “pick your own” specials on the farm. CSA (sometimes called “subscription farming”) is an arrangement under which members pay a fee at or near the beginning of the season to cover farm expenses, in return for a share of the farm’s harvest throughout the season. At least 80 CSA farms are active in New York State, according to the Robyn VanEn Center for CSA Resources. At least ten serve the Tompkins County area alone (Cornell Cooperative Extension -Tompkins County). Members share the risks of crop failure and provide working capital to the growers and in some cases are required to contribute labor (sometimes in exchange for a lower price), but gain the satisfaction of connecting with the land and growers, knowing where the food comes from and participating in the production of their food (DeMuth). Members and producers often share basic ideologies (Lass et al.). CSAs offer other benefits to consumers, producers and society as a whole. They can build bridges between farmers and non-farmers on the urban/rural fringe (Sharp et 2 al.). They educate people about the food system (Lass et al.; Sharp et al.) and have a larger role in community building in rural areas (Sharp et al.). CSAs have little or no food spoilage, compared to up to 25% on conventional farms (Lass et al.). CSAs are also believed to play a role in stabilizing food security, protecting the environment and preserving small scale family farms (Stagl and O’Hara). The goals of this study were twofold: (1) to compare prices of CSA shares from two Ithaca area farms with equivalent prices for the same produce items from local retail outlets; and (2), to measure members’ attitudes about and satisfaction with CSA membership. Results will guide promotional and pricing strategies for these and other CSA farms, as well as other farms involved in direct marketing. Price and promotion are identified as two vital components of the marketing strategy for products (like CSA shares) in the introductory or growth phases of the product life cycle (Kotler)

THE ORGANIC LABEL: HOW TO RECONCILE ITS MEANING WITH CONSUMER PREFERENCES

The USDA's National Organic Program (NOP), with its unified definition and labeling requirements, holds great promise for increasing commerce in and decreasing transaction costs associated with purchasing organic food. However, the label and its meaning must both be well understood and reflect the traits consumers want if this promise is to be realized. This paper reports the results of a survey and experimental auction on consumers' preferences for organic standards. On one hand, the USDA NOP's Final Rule broadly conforms to consumer preferences regarding what practices should or should not be permitted in organic production and processing. Consumers support a strict definition of organic in general, opposing the use of a variety of practices historically banned by organic certifiers. For example, both the survey and auction methods found that consumers support the banning of Genetically Modified Organisms in organic food and are willing to pay a premium to avoid them. Consumers are also in accord with the Final Rule's exclusion of irradiation, biosolids, growth regulators, etc. On the other hand, the survey and auction results reveal a lack of understanding of the label's meaning as well as a disconnect between the label's function (detailing acceptable production practices) and consumers' stated motivations for buying organic (e.g., support for a local sustainable food system). Implications of these findings for decision makers in policy and industry are discussed. Of particular focus will be the role of these agents in promoting products that allow consumers to purchase items that reflect and support these values.Consumer/Household Economics,

Consumer Preferences for Organic and Fair Trade Chocolate: Implications for Sustainable Agriculture in the Developing World

This paper examines results of a consumer survey measuring consumer awareness and attitudes concerning two labels, certified organic and certified Fair Trade. These labels provide information about the social, economic and environmental sustainability of the production and marketing practices of goods imported from the developing world. Conjoint analysis is used to measure how consumers value organic and fair trade compared to other attributes like price. Results indicate favorable attitudes and value placed on these the sustainable attributes, and imply a role for these labels to provide incentives for the adoption of more sustainable practices.conjoint analysis, Fair Trade, organic, Food Consumption/Nutrition/Food Safety,

Consumer Preferences for Pasture-Raised Animal Products: Results from Michigan

The pasture-based model of agriculture potentially offers opportunities for small- and medium-scale livestock producers in local, regional, and national markets. Our data indicate that many consumers value the attributes associated with locally produced pasture-raised products. We used ordered probit and binary probit analyses of these data to identify the demographic segments that showed the greatest interest in these attributes. This interest suggests a broad education and marketing effort to articulate salient attributes and to differentiate and increase the availability of these products in the marketplace.Demand and Price Analysis, Livestock Production/Industries,

PAN AIR: A computer program for predicting subsonic or supersonic linear potential flows about arbitrary configurations using a higher order panel method. Volume 2: User's manual (version 3.0)

A comprehensive description of user problem definition for the PAN AIR (Panel Aerodynamics) system is given. PAN AIR solves the 3-D linear integral equations of subsonic and supersonic flow. Influence coefficient methods are used which employ source and doublet panels as boundary surfaces. Both analysis and design boundary conditions can be used. This User's Manual describes the information needed to use the PAN AIR system. The structure and organization of PAN AIR are described, including the job control and module execution control languages for execution of the program system. The engineering input data are described, including the mathematical and physical modeling requirements. Version 3.0 strictly applies only to PAN AIR version 3.0. The major revisions include: (1) inputs and guidelines for the new FDP module (which calculates streamlines and offbody points); (2) nine new class 1 and class 2 boundary conditions to cover commonly used modeling practices, in particular the vorticity matching Kutta condition; (3) use of the CRAY solid state Storage Device (SSD); and (4) incorporation of errata and typo's together with additional explanation and guidelines

Cation-eutectic transition via sublattice melting in CuInP2S6/In4/3P2S6 van der Waals layered crystals

Single crystals of the van der Waals layered ferrielectric material CuInP2S6 spontaneously phase separate when synthesized with Cu deficiency. Here we identify a route to form and tune intralayer heterostructures between the corresponding ferrielectric (CuInP2S6) and paraelectric (In4/3P2S6) phases through control of chemical phase separation. We conclusively demonstrate that Cu-deficient Cu1–xIn1+x/3P2S6 forms a single phase at high temperature. We also identify the mechanism by which the phase separation proceeds upon cooling. Above 500 K both Cu+ and In3+ become mobile, while P2S64– anions maintain their structure. We therefore propose that this transition can be understood as eutectic melting on the cation sublattice. Such a model suggests that the transition temperature for the melting process is relatively low because it requires only a partial reorganization of the crystal lattice. As a result, varying the cooling rate through the phase transition controls the lateral extent of chemical domains over several decades in size. At the fastest cooling rate, the dimensional confinement of the ferrielectric CuInP2S6 phase to nanoscale dimensions suppresses ferrielectric ordering due to the intrinsic ferroelectric size effect. Intralayer heterostructures can be formed, destroyed, and re-formed by thermal cycling, thus enabling the possibility of finely tuned ferroic structures that can potentially be optimized for specific device architectures

Systematic techniques for assisting recruitment to trials (START): study protocol for embedded, randomized controlled trials

BACKGROUND: Randomized controlled trials play a central role in evidence-based practice, but recruitment of participants, and retention of them once in the trial, is challenging. Moreover, there is a dearth of evidence that research teams can use to inform the development of their recruitment and retention strategies. As with other healthcare initiatives, the fairest test of the effectiveness of a recruitment strategy is a trial comparing alternatives, which for recruitment would mean embedding a recruitment trial within an ongoing host trial. Systematic reviews indicate that such studies are rare. Embedded trials are largely delivered in an ad hoc way, with interventions almost always developed in isolation and tested in the context of a single host trial, limiting their ability to contribute to a body of evidence with regard to a single recruitment intervention and to researchers working in different contexts. METHODS/DESIGN: The Systematic Techniques for Assisting Recruitment to Trials (START) program is funded by the United Kingdom Medical Research Council (MRC) Methodology Research Programme to support the routine adoption of embedded trials to test standardized recruitment interventions across ongoing host trials. To achieve this aim, the program involves three interrelated work packages: (1) methodology - to develop guidelines for the design, analysis and reporting of embedded recruitment studies; (2) interventions - to develop effective and useful recruitment interventions; and (3) implementation - to recruit host trials and test interventions through embedded studies. DISCUSSION: Successful completion of the START program will provide a model for a platform for the wider trials community to use to evaluate recruitment interventions or, potentially, other types of intervention linked to trial conduct. It will also increase the evidence base for two types of recruitment intervention. TRIAL REGISTRATION: The START protocol covers the methodology for embedded trials. Each embedded trial is registered separately or as a substudy of the host trial