Growth Strategies in the Telecommunications Industry : A Case Study of MTN Operations in Emerging Markets

This work endeavours to study deliberate as well as the emergent constituents of strategy making and implementation process within the telecommunications industry. Strategy when imposed by external forces such as governmental regulations and policies as well as stiff competition, companies in the telecommunications sector tend to find new directions for their operations. However, telecommunications companies that are open to explicit or specific strategies as well as tend to find a middle ground between these two strategies as it was evident from this study. There were factors that the telecommunications company could not have planned such as government’s requirement for the registration of details of their subscribers for policy making. Planned strategies within the telecommunications industry have a lot of advantages such insignificant reduction in revenue regardless of competition. From this study it is evidence that planned or deliberate strategies which are implemented with some level of flexibility have its own advantages.P.O.Box LG 845, Legon Accra-Ghana +233-244304787/ +233-24430529

Growth Strategies in the Telecommunications Industry : A Case Study of MTN Operations in Emerging Markets

This work endeavours to study deliberate as well as the emergent constituents of strategy making and implementation process within the telecommunications industry. Strategy when imposed by external forces such as governmental regulations and policies as well as stiff competition, companies in the telecommunications sector tend to find new directions for their operations. However, telecommunications companies that are open to explicit or specific strategies as well as tend to find a middle ground between these two strategies as it was evident from this study. There were factors that the telecommunications company could not have planned such as government’s requirement for the registration of details of their subscribers for policy making. Planned strategies within the telecommunications industry have a lot of advantages such insignificant reduction in revenue regardless of competition. From this study it is evidence that planned or deliberate strategies which are implemented with some level of flexibility have its own advantages.P.O.Box LG 845, Legon Accra-Ghana +233-244304787/ +233-24430529