Loyalty & Disloyalty: sebuah Pandangan Komprehensif dalam Analisa Loyalitas Pelanggan

Marketer convinced that customer loyalty is a valuable asset for the company. But, in today marketplace managing customer loyalty is a daunting task. An understanding about customer loyalty concept is prerequisite for managing customer loyalty. Customer loyalty concept best understood with the composite approach; behavioral and attitudinal approach. Composite approach could make marketer to find out loyalty category andloyalty stages of the customers, loyalty\u27s antecedent and manage loyalty from that antecedent. Customer satisfaction is an antecedent of customer loyalty. But, some researchers argued that satisfaction and loyalty relationships is not linear. This statement is supported by the fact in the market, satisfied customers still defect, but several dissatisfied customers don\u27t switch. Therefore, analyzing customer loyalty required holistic view about customer loyalty, loyalty concept alone did not give marketer a comprehensive view in customer loyalty analysis. Marketers and researchers must pay attention to disloyalty

Peran Mediasi Job Distress pada Hubungan Politik Organisasional dan Perilaku Agresif: Analisis dengan Regresi Hirarkikal

Though it is difficult to measure organizational politic is important to study, it is because organizational politics influence the behavior of organizations members. Respondents are lecturers and administrative employees. Results show that there is mediation role of job distress to organizational politics and aggressive behavior relation. This articles also discusses the relation of each variable

Optimasi Formula Tablet Ekstrak Kering Daun Jati Belanda Menggunakan Kombinasi Starch 1500 sebagai Pengikat dan Crospovidone sebagai Penghancur

Bastard cedar leaves (Guazuma ulmifolia L.) can lower cholesterol level on blood. Tannins and musilago are the components in bastar cedar leaves that play a role in lowering cholesterol. The purpose of this study was to determine the effect of starch 1500, crospovidone and its interaction on the physical quality of tablets. Tablets were made using wet granulation method. Optimization of tablet formulation consists of two factors. The first factor is the Starch 1500 which is used as a binder with the level (+1) that is 3% and the level (-1) that is 1.5%, and the second factor is the crospovidone used as disintegrant with the level (+1) that is 5% (-1) that is 2%. The response used is tablet hardness, fragility, and time of disintegration. The results of this study indicate that starch 1500 can increase the hardness, but can prolong the disintegration time of the tablet and can decrease the tablet fragility, while crospovidone can decrease the hardness, increase the fragility, and accelerated tablet disintegration time. The interaction of these two factors has a significant effect on tablet hardness, fragility and time of disintegration. The optimum formula was obtained with the combination of Starch 1500 2.22% and crospovidone 3.54% with estimated result of physical hardness test quality of 5.2Kgf; Fragility 0.643%; and disintegration time 11.54 minutes