An Overview of Partial Least Squares

Partial least squares analysis is a multivariate statistical technique that allows comparison between multiple response variables and multiple explanatory variables. Partial least squares is one of a number of covariance-based statistical methods which are often referred to as structural equation modeling or SEM. It was designed to deal with multiple regression when data has small sample, missing values, or multicollinearity. Partial least squares regression has been demonstrated on both real data and in simulations (Garthwaite, 1994, Tennenhaus, 1998). It has been very popular in hard science, especially chemistry and chemometrics, where there is a big problem with a high number of correlated variables and a limited number of observations. Its use in marketing has been more limited although data has similar problems (Ryan, Rayner, & Morrison, 1999). This paper provides a brief overview of partial least squares (PLS) and its use as an analytical method in marketing research

The Neuroscience of Consumer Decision-Making

While there is an extensive history of neuroscience, only recently has the theory and the methods of this discipline been applied to answer questions about decision making, choice, preference, risk and happiness. This new area of research, coined neuroeconomics, seeks to reveal more about the neural functioning and associated implications for economic and consumer behavior. In this paper are some of the key developments in neuroeconomics research as they relate to consumer decision-making, culminating with a discussion of possible future research areas in marketing where this type of research could be applied with important managerial, policy and academic implications

The Neuroscience of Consumer Decision-Making

While there is an extensive history of neuroscience, only recently has the theory and the methods of this discipline been applied to answer questions about decision making, choice, preference, risk and happiness. This new area of research, coined neuroeconomics, seeks to reveal more about the neural functioning and associated implications for economic and consumer behavior. In this paper are some of the key developments in neuroeconomics research as they relate to consumer decision-making, culminating with a discussion of possible future research areas in marketing where this type of research could be applied with important managerial, policy and academic implications

The Neuroscience of Consumer Decision-Making

While there is an extensive history of neuroscience, only recently has the theory and the methods of this discipline been applied to answer questions about decision making, choice, preference, risk and happiness. This new area of research, coined neuroeconomics, seeks to reveal more about the neural functioning and associated implications for economic and consumer behavior. In this paper are some of the key developments in neuroeconomics research as they relate to consumer decision-making, culminating with a discussion of possible future research areas in marketing where this type of research could be applied with important managerial, policy and academic implications

Advertising: The Good, The Bad and The Ugly

In today\u27s consumer-driven culture, it seems the only place you can go to avoid advertising is... to sleep! This talk by Dante Pirouz, professor at Western\u27s Richard Ivey School of Business, will explore how advertising and marketing affects our brains in both surprisingly useful and detrimental ways based on the latest research by consumer psychologists

The Neuroscience of Consumer Decision-Making

While there is an extensive history of neuroscience, only recently has the theory and the methods of this discipline been applied to answer questions about decision making, choice, preference, risk and happiness. This new area of research, coined neuroeconomics, seeks to reveal more about the neural functioning and associated implications for economic and consumer behavior. In this paper are some of the key developments in neuroeconomics research as they relate to consumer decision-making, culminating with a discussion of possible future research areas in marketing where this type of research could be applied with important managerial, policy and academic implications.Consumer behavior; neuroscience; neuroeconomics; decision-making; trust

Give 'Em a Boost: Descriptive Norms Encourage Booster Seat Use With Low Involvement Parents

Although researchers have argued that injunctive norms are more impactful than descriptive norms at encouraging desired behaviours, we argue that descriptive norms can still be a valuable tool. In particular, we demonstrate that descriptive norms are particularly effective at changing behavioural intentions when targeting an uninvolved consumer segment

Stock Price Volatility Across Countries: The Role Of Information and Cultural Differences

The primary purpose of this paper is to examine the impact of culture on stock market volatility. The dimensions of culture considered are values and linguistic structure. Other explanatory variables included in the model are characteristics of individual stock markets (age and market capitalization) and countries (per capita income and population). Partial least square regression is used to estimate the parameters of a comprehensive model using stock market volatility in 50 countries as the dependent variable. Our findings suggest that stock market volatility is influenced by both aspects of culture included in the study. While the linguistic influence was found to be direct, the influence of cultural values was found to be mediated by the extent of globalization of the countries