The meanings of ‘organic’ branding in the Russian skincare industry

This paper will discuss the evolution in marketing communications characterised by the emergence of social media and the spread of online communities, as a result of which, consumers have become active co-constructors of brand identity in the market. The present research aims to bring companies’ attention to the process of brand co-construction with their customers, by considering different organic brand perceptions. It will specifically discuss how organic skincare online communities in Russia perceive and understand ‘organic’ branding and it will identify four major groups of members, who authorize, construct, analogize or abandon organic labels. The research will use the netnographic approach and thematic data analysis to examine online forums discourses. It will categorise different label interpretations into groups according to the meanings that online members assign to them

Trust me I am an advert! : how to create trusting brand identity through advertising

Since the importance of Relationship Marketing has been recognised, there has been considerable discussion in the Marketing literature on Trust generally. However, the creation of a trusting brand identity through advertising has received little attention. This paper is our first step towards examining this relationship. Focus group research was undertaken to identify the characteristics of print advertisements perceived as portraying a trusting image. Reasons for trusting a brand were also explored. The results show that advertisements that are simple, straightforward and clear are perceived as being more trusting. Consumers are also quite critical of current advertising efforts in building a trusting brand image

Affective involvement in advertising effectiveness: implications for interpretation of print advertisements

The purpose of this study is to examine the impact that affective dimensions of involvement have on the decoding process of print advertisements. The results from a factorial experiment using advertisements for two types of product, credit cards and chocolate bars, indicate that outcomes of the decoding process are predominantly influenced by affective dimensions of involvement, such as interest and pleasure, in a low involvement situation. This affective involvement has a strong relationship with likeability of the advertisement. However the relationship between comprehension and likeability is less straightforward and seems to be linked to beliefs about the advertisement

What is in it for me? an exploratory study of the impact of involvement and attitude on clinical trial behaviour

Consumers in the “information society” are overloaded with marketing communication and have become efficient at screening such messages by asking a simple question: “what is in it for me?” Relevance and involvement are important factors determining attention to communications messages. The study investigates the relationship between attitudes to the advertisement (and message) and potential behaviour consequences in a clinical trial context by conducting a survey of 300 people. The results indicate that the relationship between involvement, attitude and potential behaviour differs greatly among different age groups. Findings suggest two levels of involvement, attitudinal and behavioural, as having a different impact on potential behaviour. The study aims to identify online behaviours of luxury brand advocates referring to differentiation between active and passive loyalists. A netnographic approach was used to observe groups of luxury handbag advocates. Key findings include an identification of engagement manifested in positive word of mouth and enthusiastic brand recommendation. Advocates routinely share their love of particular brands, openly expressing joy and sharing heightened levels of self-esteem. Engaged passive loyalists tend to share less with peers, but instead celebrate their purchases more personally

Online behaviour of luxury brand advocates: differences between active advocates and passive loyalists

The study aims to identify online behaviours of luxury brand advocates referring to differentiation between active and passive loyalists. A netnographic approach was used to observe groups of luxury handbag advocates. Key findings include an identification of engagement manifested in positive word of mouth and enthusiastic brand recommendation. Advocates routinely share their love of particular brands, openly expressing joy and sharing heightened levels of self-esteem. Engaged passive loyalists tend to share less with peers, but instead celebrate their purchases more personally

Annual report for the town of Danbury, New Hampshire for the fiscal year ending December 31, 1990.

This is an annual report containing vital statistics for a town/city in the state of New Hampshire

Annual reports of the selectmen, treasurer and road agents of the town of Danbury together with the reprot of the school board for the fiscal year ending February 15, 1905.

This is an annual report containing vital statistics for a town/city in the state of New Hampshire

Annual report of the selectmen and other town officers of the town of Danbury, N.H. including report of the school district for the year ending January 31, 1920.

This is an annual report containing vital statistics for a town/city in the state of New Hampshire

Annual reports of the selectmen, treasurer and road agents of the town of Danbury together with the report of the school board for the fiscal year ending February 15, 1904.

This is an annual report containing vital statistics for a town/city in the state of New Hampshire