The business centre of Philadelphia.

Map shows street names, public institutions, parks, cemeteries, docks, railroads, major buildings, businesses, reservoirs, and military facilities. Includes index. Scale [ca. 1:28,200]

IBPP Research Associates: Ghana

This article - Sanction these people, by a staff writer from the Daily Graphic (Ghana) - was originally published in October 2000 in the online version of that publication. The link is no longer viable, and the article could not be provided due to copyright restrictions. Please contact the Daily Graphic ([email protected]) for details. The article discusses childrens\u27 right to life, and rights in general. From a general discussion, the author notes violations of the U.N. Convention on the Rights of the Child in a religious context

Profiling consumers based on information use and trust in a developing economy

In the wake of the intense debate about the effect of poultry imports on domestic poultry industries in sub-Saharan Africa, information campaigns have evolved to encourage the consumption of domestic poultry meat products. Nevertheless, consumers use numerous channels to find information, and thus, the extent to which resources should be allocated to these channels to reach segments of consumers is vital. The purpose of this paper is to identify consumer groups based on use and trust in information sources and then profile the segments using sociodemographic variables, purchase motives, and meat consumption. Face-to-face interviews were used to collect data amongst 500 urban consumers in Ghana, which were analysed with factor analysis and two-step cluster analysis. Results show that consumers frequently use personal sources of information about chicken. Cluster analysis revealed three consumer segments: cautious consumers (18.2%), enthusiastic consumers (53.0%), and optimistic consumers (28.8%). The segments differed significantly regarding the type of information searched for, sociodemographic characteristics, purchase motives, and chicken meat consumption patterns. The findings can aid actors and institutions seeking to increase the consumption of domestic poultry meat in developing targeted communication strategies that suit the characteristics, motivations, and information needs of different consumers