Using Client Based Projects (CBSs) in MBA Marketing Programs to Bridge the Gap between Theory and Practice

The ability to apply marketing knowledge is a key skill needed by marketing graduates. This is especially true in MBA education. Historically, academics have stressed theory while practitioners have stressed practice. Experiential learning can bridge the gap between theory and practice. One important form of experiential learning is having students participate in client based projects (CBP). Many professors are hesitant to take on CBPs because they appear to be time intensive and riskier to manage as opposed to traditional case studies; however, this paper shows a step by step process for implementing CBPs in the classroom that has been successfully implemented in an MBA elective course, Marketing Consulting, for several years. There are two primary objectives to the Marketing Consulting course: 1) Gain an understanding of how to start and manage an independent marketing consulting business and 2) Gain experience conducting marketing consulting for a real client. These objectives are met using CBPs - students work with their first consulting client in the course. It is one thing to tell students what it is like to be a consultant; it is another thing to have them actually experience it. Students meet with a client, develop a proposal for the client, and conduct 50 hours of real marketing consulting. The Marketing Consulting course, through its use of CBPs, has been effective achieving its learning objectives. Utilizing the Individual Development and Educational Assessment (IDEA) course evaluation system, over 90% of the students (100% in some instances) agreed that the course learning objectives were met. Furthermore, this course regularly rates in the top 10% (the highest category available) when compared nationally to other courses in the “All Classes in the IDEA Database.” Beyond the benefits to student learning, the local business community also benefits by receiving “free” marketing consulting. Moreover, the university benefits through demonstrating its commitment to the local business community

Marketing Part-time MBA Programs: Understanding the Need for and Dimensions of Flexibility

Flexibility likely plays a major role in MBA recruitment, particularly for part-time MBA programs. This begs the question, what does flexibility really mean in regards to education? This paper examines the issue of MBA program flexibility. The paper utilizes exploratory research to help MBA marketers better understand consumers need for flexibility and to identify dimensions on which MBA marketers can build flexibility into their programs

Comment letters to the National Commission on Commission on Fraudulent Financial Reporting, 1987 (Treadway Commission) Vol. 1

https://egrove.olemiss.edu/aicpa_sop/1661/thumbnail.jp

The James Webb Space Telescope Mission

Twenty-six years ago a small committee report, building on earlier studies, expounded a compelling and poetic vision for the future of astronomy, calling for an infrared-optimized space telescope with an aperture of at least $4m$. With the support of their governments in the US, Europe, and Canada, 20,000 people realized that vision as the $6.5m$ James Webb Space Telescope. A generation of astronomers will celebrate their accomplishments for the life of the mission, potentially as long as 20 years, and beyond. This report and the scientific discoveries that follow are extended thank-you notes to the 20,000 team members. The telescope is working perfectly, with much better image quality than expected. In this and accompanying papers, we give a brief history, describe the observatory, outline its objectives and current observing program, and discuss the inventions and people who made it possible. We cite detailed reports on the design and the measured performance on orbit.Comment: Accepted by PASP for the special issue on The James Webb Space Telescope Overview, 29 pages, 4 figure

A follow-up study of Non-teacher certified Agricultural Education Department graduates

Due to the character of the original source materials and the nature of batch digitization, quality control issues may be present in this document. Please report any quality issues you encounter to [email protected], referencing the URI of the item.Includes bibliographical references (leaves 41).Issued also on microfiche from Lange Micrographics.The Agricultural Education field is expanding daily and Non-teaching Agricultural Education is highly regarded in this area of study. If the curriculum of Non-teaching Agricultural Education is to uphold its reputation and grow successfully, understanding the career opportunities available is crucial. It is important to provide for students who decide that public school teaching is not their primary area of interest, an opportunity to identify the types of employment available with this degree upon graduation. The objectives for the thesis include an opportunity to describe the post graduate career environment of Non-teaching Agricultural Education graduates. Ascertaining postgraduate satisfaction of Non-teaching Agricultural Education graduates is also an important topic covered. Describing the relevance of Non-teaching Agricultural Education college curriculum to post graduate career environments of Non-teaching Agricultural Education graduates is also elaborated upon. A majority (64%) of Non-teaching Agricultural Education graduates do not have careers in areas which they consider agriculture. Leadership knowledge relevancy relates to career choice satisfaction and to quality of life. Therefore, the more relevant the leadership knowledge and skills component, the higher a student's satisfaction

Geographic and sociopolitical influences on language ideology and attitudes toward language variation in post-unification Germany.

Theoretical work on language ideology has provided a great deal of insight into the nature of language ideology and how it affects and is affected by society. Empirical study of the components of language ideology, however, requires examination of non-linguists' attitudes toward language variation. This dissertation investigates the language attitudes of present-day Germans in the wake of unification, in an attempt to gain insight into the effects of this complex socio-political situation on these perceptions and beliefs. This study employs an adaptation of a perceptual dialectological methodology which was designed to gain access to geographically-based perceptions of language variation on a large scale. A verbal survey was administered to 218 Germans in forty-four different towns throughout the country during the summer of 1995. Informants were asked to rate the levels of 'correctness', 'pleasantness', and 'similarness' for varieties of German spoken in various regions of the country, and drew their perceptions of the German dialect boundaries on a blank map of the country. Then the same 218 informants conversed informally in small groups for half an hour about their attitudes toward language variation. Both the quantitative and the qualitative data are used as evidence supporting the study's hypotheses, and are intended to supplement each other. This data reveals important differences between westerners' and easterners' views on where 'standard' German is spoken, and several social factors are also found to play a role in these differences. Despite the differences, however, the findings also reveal a growing level of similarity in westerners' and easterners' language attitudes, as compared to a similar study undertaken only one year earlier. It is also found that westerners perceive more differences between western and eastern varieties with respect to 'correctness', 'pleasantness', and 'similarness' than easterners do, although westerners and easterners alike perceive differences in the map task. Reasons for and results of these findings are explored, with reference to previous work in language attitudes, language ideology, and in language and discrimination.Ph.D.European historyLanguage, Literature and LinguisticsLinguisticsPolitical scienceSocial SciencesUniversity of Michigan, Horace H. Rackham School of Graduate Studieshttp://deepblue.lib.umich.edu/bitstream/2027.42/130223/2/9721966.pd