17 research outputs found

    Relationships among organizational culture, knowledge acquisition, organizational learning, and organizational innovation in Taiwan's banking and insurance industries

    Get PDF
    [[abstract]]This article investigates the relationships among organizational culture (OC), knowledge acquisition (KA), organizational learning (OL), and organizational innovation (OI) in Taiwan's banking and insurance industries. We use the top 100 financial enterprises in Taiwan published by Common Wealth Magazine in 2005 as the population and 23 of them are chosen as the sample in this study. A total of 785 questionnaires were issued and 449 valid replies were received. The research results indicate that OL serves as a partial mediator between OC and OI. In addition, this article finds that OC affects OL and innovation through KA. Furthermore, OL has a full mediation effect on KA and OI.[[incitationindex]]SSCI[[booktype]]電子版[[booktype]]紙

    Consumer Perceived Service Quality and Purchase Intention: Two Moderated Mediation Models Investigation

    No full text
    This study aims to investigate the relationships of perceived service quality, brand image, customer satisfaction, and purchase intention. The moderated mediating role of brand love is examined on 522 mobile phone consumers in Taiwan. This study found a positive relationship between perceived service quality and purchase intention. Brand image and customer satisfaction play a fully mediated role between perceived service quality and purchase intention. Moderated mediation model one and two found that brand love plays a moderated mediating role on perceived service quality through brand image and customer satisfaction to purchase intention respectively. The results indicate that when the degree of brand love is high, the indirect effect of brand image on the perceived service quality of the purchase intention is strong; on the contrary, when the degree of brand love is low, the indirect effect of brand love on the perceived service quality and purchase intention is weak

    Marketing Management in the Hotel Industry: A Systematic Literature Review by Using Text Mining

    No full text
    The current research is a systematic review of the literature on hotel marketing management that provides evidence that hotel marketing management contributes to organizational performance and satisfaction, and provides insights into how hotel operators can successfully implement it. This systematic review of the literature is based on the analysis of 417 papers via a text-mining methodology. Through cluster analysis, we divided the literature on hotel marketing management into four clusters, namely, literature regarding marketing reviews and frameworks, marketing strategies, services, and customers. These results pointed to some potential directions for future research in each cluster. This research can benefit researchers studying the current topics in the hotel marketing management field and help them recognize potential research areas. Additionally, it enables hoteliers to understand the benefits and processes of hotel marketing and defines the key elements of implementing a successful marketing campaign

    Marketing Management in the Hotel Industry: A Systematic Literature Review by Using Text Mining

    No full text
    The current research is a systematic review of the literature on hotel marketing management that provides evidence that hotel marketing management contributes to organizational performance and satisfaction, and provides insights into how hotel operators can successfully implement it. This systematic review of the literature is based on the analysis of 417 papers via a text-mining methodology. Through cluster analysis, we divided the literature on hotel marketing management into four clusters, namely, literature regarding marketing reviews and frameworks, marketing strategies, services, and customers. These results pointed to some potential directions for future research in each cluster. This research can benefit researchers studying the current topics in the hotel marketing management field and help them recognize potential research areas. Additionally, it enables hoteliers to understand the benefits and processes of hotel marketing and defines the key elements of implementing a successful marketing campaign

    Assessing the influence of leadership style, organizational learning and organizational innovation

    No full text
    [[abstract]]Purpose – Based on literature development, this study proposes a conceptual framework and the theoretical model in order to examine the influence of leadership, organizational learning (OL), and organizational innovation (OI) in Taiwan’s financial and information technology industries. Design/methodology/approach – Structural equation modeling (SEM) is employed to evaluate the degree of influence each variable has on the others and whether their relationships differ in different industries. This study investigates a selection of firms from the top 100 financial and the top 1000 high technology enterprises in Taiwan in 2012 as the population. A total of 377 valid responses were collected from 2012 to 2013. Findings – The research results indicate that organizational learning acts as a full mediator between leadership and organizational innovation. Furthermore, industry type has moderating effect in the proposed research model. Originality/value – Thus, considering appropriate leadership styles through learning to innovate might be a well leadership model to be further considered by different industries in the global countries.[[notice]]補正完

    Comparison of competing models and multi-group analysis of organizational culture, knowledge transfer, and innovation capability: An empirical study of the Taiwan semiconductor industry

    No full text
    [[abstract]]This study proposes a theoretical model to examine the relationships between organizational culture (OC), knowledge transfer (KT), and innovation capability (CI) in Taiwan’s semiconductor industry. Structural equation modelling is employed to discuss the degree of influence on each construct. In order to recognize what the better model and whether the model will be moderated for different industry chain positions (upstream, midstream, and downstream), this study uses competing models and multi-group analysis. A total of 433 valid responses were collected from 10 Taiwan semiconductor firms’ R&D departments. Through the competing models, we find that supportive culture is better than bureaucratic and innovative culture. Findings also reveal that managers should shape a supportive culture and encourage KT to promote CI in the semiconductor industry supply chain. KT is a partial mediator between OC and CI. In addition, after multi-group analysis, the results show that culture has significantly different relationships with KT and CI.[[notice]]補正完畢[[incitationindex]]SSCI[[booktype]]紙本[[booktype]]電子
    corecore