Ovulation Leads Women to Perceive Sexy Cads as Good Dads

Why do some women pursue relationships with men who are attractive, dominant, and charming but who do not want to be in relationships—the prototypical sexy cad? Previous research shows that women have an increased desire for such men when they are ovulating, but it is unclear why ovulating women would think it is wise to pursue men who may be unfaithful and could desert them. Using both college-age and community-based samples, in 3 studies we show that ovulating women perceive charismatic and physically attractive men, but not reliable and nice men, as more committed partners and more devoted future fathers. Ovulating women perceive that sexy cads would be good fathers to their own children but not to the children of other women. This ovulatory-induced perceptual shift is driven by women who experienced early onset of puberty. Taken together, the current research identifies a novel proximate reason why ovulating women pursue relationships with sexy cads, complementing existing research that identifies the ultimate, evolutionary reasons for this behavior

Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior

Recent research shows that women experience nonconscious shifts across dif-ferent phases of the monthly ovulatory cycle. For example, women at peak fertility (near ovulation) are attracted to different kinds of men and show increased desire to attend social gatherings. Building on the evolutionary logic behind such effects, we examined how, why, and when hormonal fluctuations associated with ovulation influenced women’s product choices. In three experiments, we show that at peak fertility women nonconsciously choose products that enhance appearance (e.g., choosing sexy rather than more conservative clothing). This hormonally regulated effect appears to be driven by a desire to outdo attractive rival women. Conse-quently, minimizing the salience of attractive women who are potential rivals sup-presses the ovulatory effect on product choice. This research provides some of the first evidence of how, why, and when consumer behavior is influenced by hormonal factors. Across cultures throughout history, women have con-sistently allocated a large portion of their resources to a very particular class of consumer goods—those that en

An Evolutionary Perspective on Humor: Sexual Selection or Interest Indication?

Are people who are funny more attractive? Or does being attractive lead people to be seen as funnier? The answer may depend on the underlying evolutionary function of humor. While humor has been proposed to signal "good genes," the authors propose that humor also functions to indicate interest in social relationships-in initiating new relationships and in monitoring existing ones. Consistent with this interest indicator model, across three studies both sexes were more likely to initiate humor and to respond more positively and consider the other person to be funny when initially attracted to that person. The findings support that humor dynamics- and not just humor displays-influence romantic chemistry for both men and women, suggesting that humor can ultimately function as a strategy to initiate and monitor social relationships

Oestradiol level and opportunistic mating in women

The ovarian steroid hormone oestradiol plays a crucial role in female fertility, sexual motivation and behaviour. We investigated the relationship between oestradiol and the likelihood that women would engage in opportunistic mating. Two salivary samples were taken from normally cycling women within the peri-ovulatory and luteal phase of the menstrual cycle. At both testing sessions, participants also completed self-perceived desirability scales and provided subjective reports of sexual and social motivations, and satisfaction with their primary relationship partner. Oestradiol level was positively associated with a woman's self- and other-perceived physical attractiveness and with inclinations to mate outside her current relationship. Oestradiol was marginally negatively associated with a woman's satisfaction with her primary partner and relationship commitment. Results provide support for the relationship between physical beauty and fertility and suggest that physiological mechanisms play a major role in guiding a woman's mating strategies

Michael J. RyanIntrasexual Competition Among Women: The Influence of Same-sex Rivals on Women’s Purchasing and Risk-taking Behavior Across the

b