Beyond Tourismphobia: Conceptualizing a New Framework to Analyze Attitudes Towards Tourism

This chapter discusses the factors that have led to the emergence of expressions of criticism toward tourism. This review serves to frame the original contribution of this text: a theoretical model that clarifies the defining features of the main attitudes towards tourism. Merton's model is here adjusted for the analysis of a new relationship between social ends and economic means. In this case, the end is economic progress. The way is the tourism, conceived as a massive social phenomenon. The relation between goals and means generates tensions. Its management derives in strategies of adaptation that include different ways of identification or discussion. The five types of adaptation of the new model are useful for addressing subject positions, political discourses, or attitudinal dispositions towards tourism. To illustrate this typology a purposive sampling of news on the tourismphobia has been selected, with no statistical generalization reflecting the constituent elements of each of the types: legitimization, innovative criticism, resignation, radical criticism, and subversive utopia

Diffusion of E-Learning Practice in an Educational Institution: Organizational Learning Attributes and Capabilities

Successful knowledge transfer or diffusion of e-learning practice goes beyond precursor incentives and anticipated rewards for the individual lecturer. It also involves wider enabling of learning attributes and cultural capabilities in an organization. This paper examines how some of these attributes and capabilities play out in an educational institution in the context of web-enabled technology. An organizational-learning model is used to examine diffusion of practices after initial design and development. This paper is based on a case study of eight course-level e-learning projects in a university based in Hong Kong. The study illustrates a number of issues and challenges for the wider uptake of the initial idea from the individual course to the programme and wider institution.

Digital Technologies for “Minor” Cultural Landscapes Knowledge: Sharing Values in Heritage and Tourism Perspective

The chapter aims to point out the most emerging technologies in analysing and sharing knowledge about ‘not outstanding’ cultural landscapes. Therefore the chapter starts focusing on the concept of ‘minor’ cultural landscapes in the wider debate on heritage, then shows the changing approach to the question: the relevance of bottom-up vision in considering heritage. Secondly are taken into account image and information technologies through some definite research topics: Educating by multimedia; Experiencing and sharing new contents by people; Transmitting local heritage; Using image and information technologies to share collective experiences of places; Answering demand for social participation and free access to sources; Connecting tangible and intangible heritage in a tourist perspective. The goal of the chapter is to show how digital technologies can support knowledge and share of values about ‘minor’ cultural landscapes both through inhabitants and potential tourists to be attracted to