29 research outputs found
Different Types of Sport Events
The chapter shows the variety of sporting events and hints at the potential of developing these alternative activities. In order to pursue the above objective of the chapter, the various criteria for categorizing sporting events are presented first. The chapter then focuses on providing relevant examples to inform the reader about the practices and trends of sporting events that are prevalent internationally. The reality of the emergence of a variety of sporting events and activities locally and internationally is an element of interpretation of modern lifestyles. At the same time, a careful study and analysis of the varieties and types of sports, facilitates managers, and designers of sports activities and sports programs at a visitor destination is presented to identify easily opportunities for their development and exploitation
Virtual reality for better event planning and management
Digital technologies, such as virtual reality (VR), will have an increasing influence on the way events are experienced and managed. To date, scholarship has focused predominantly on the possibilities that VR presents for event experiences by event attendees, and there has been limited consideration of the application of VR for event planning and management. In this chapter, the authors provide a brief overview of the growth and application of virtual reality technology in events. A case study of a private sector start-up in the Australian setting is examined with a focus on VR technologies, it is developing as an aid in event planning and logistics. Key opportunities and challenges of VR pertinent to event planning and management are identified, and the authors suggest a number of implications for industry practice and event education, alongside avenues for future research to support the development of VR in event management and education. © 2021, IGI Global
Influential factors in the process of co-creation experiences in the tourism industry
The aim of this study is to analyze the factors that are influential in the process experience co-creation. In line with this purpose, a brief description of the study was given in the questionnaire form which was prepared, based on the literature review and the questionnaire included, questions regarding influential factors in the process of co-creation of experiences. Obtained data were analyzed through reliability, factor, and regression analyses. In the factor analysis, the statements were grouped under four factors: sharing, participant, interest, and interaction. When the influential factors in the process of co-creation were analyzed through regression analysis, the first factor was emphasized to be sharing, and content was found to be important in sharing. The second important factor was found to be the interaction between tourism service providers and tourists. The third important factor was determined as the interest for experiences. The last important factor was found to be the desire to be engaged in experiences. © 2020 by IGI Global. All rights reserved
Management and Marketing Events in a Digital Era
Digitalization has affected many areas as well as management and marketing areas. In the digital age, through ICTs, the ways of searching and accessing information about the event by the users have been developed and transformed. Besides, the developments in the digital age have also affected many sectors such as the production, design, software, management, and marketing sector. The opportunities offered by digital marketing make life easier for users and provide easy access to information. Likewise, businesses can facilitate their management and marketing events through digitalization. Businesses sustain their events by organizing and diversifying new events according to the customer base and the type of event for the management and marketing of events. ICT tools have spread to all functions and events of the tourism industry in terms of business, marketing, and management. In this chapter, which mentioned the opportunity and challenges of ICTs, the opportunities and challenges posed by ICT are also mentioned. © 2021, IGI Global
