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37 research outputs found

One Size Does Not Fit All---A Contingency Approach to Data Governance

Author: Boris Otto
Davenport T. H.
Hammer M.
Hodgkinson S. L.
Hubert Österle
Jarvinen P. H.
Kotter J. P.
Kristin Weber
Marco D.
Patel N. V.
Tellkamp C.
Wang R. Y.
Wang R. Y.
Weill P.
Weill P.
Woodward J.
Zahay D.
Publication venue: 'Association for Computing Machinery (ACM)'
Publication date
Field of study

Characteristics affecting management of design information in the production system design process

Branding co-creation with members of online brand communities

Author: Hajli N
Papagiannidis S
Richard M
Shanmugam M
Zahay D
Publication venue: 'Elsevier BV'
Publication date
Field of study

Newcastle University E-Prints

Customer-Relationship Global Strategy Assignment

Author: Amtrak Staff
D Zahay
D Ziems
Ida Singapore Staff
K Demma
P Aggarwal
P Kotler
Vernon T. Cox
Publication venue: 'Elsevier BV'
Publication date: 01/01/2004
Field of study

EFFECTIVE RESOURCE DEPLOYMENT IN DIGITAL MARKETING EDUCATION

Author: Bonoma T. V.
Chaffey D.
Crosby L.
Larson S.
Parker B. J.
Roxas M.
Zahay D.
Publication venue: 'Informa UK Limited'
Publication date
Field of study

Students’ Perceptions and Experiences of Social Media in Higher Education

Author: Drenten J.
Dunlap J.
Hargittai E.
Huang C. D.
McQuail D.
Rinaldo S.
Saeed N.
Sendall P.
Tapscott D.
Taylor S. A.
Welch B.
Zahay D.
Zula K.
Publication venue: 'SAGE Publications'
Publication date
Field of study

Business-to-business sponsorship opportunities: Examining UPS’s functional congruence with the NCAA

Author: Aaker D.
Brennan R.
Cho S.
Connolly K. P.
Cunningham S.
Davies F.
Fortunato J. A.
Grewal R.
Ladousse C.
Meenaghan T.
Murphy J. H.
Ritchie C.
Smith M.
Smith M.
Smith M.
Zahay D.
Publication venue: 'Informa UK Limited'
Publication date
Field of study

Getting too personal: Reactance to highly personalized email solicitations

Author: A. Ansari
D. L. Hoffman
D. Zahay
Debra L. Zahay
E. M. Caudill
G. J. Fitzsimons
H. Nysveen
H. Thorbjørnsen
H.-F. Lin
Helge Thorbjørnsen
I. L. Janis
I. Simonson
J. Cohen
J. W. Brehm
K. Monroe
M. C. Campbell
M. E. Sobel
O. J. Postma
P. Aggarwal
R. M. Baron
S. Edwards
S. R. Porter
S. Y. Ho
S.-M. Hong
Sharon Shavitt
T. B. White
Tiffany Barnett White
Publication venue
Publication date
Field of study

Personalization, Reactance, Relationships, Email, Consumers,

Research Papers in Economics

Evaluating the Effects of an Online Marketing Program: The Case of Mexico’s National Tourism Promotion Board

Author: Brida J. G.
Consejo de Promoción Turística de México
Consejo de Promoción Turística de México
Country Brand Index
Gursoy D.
Hunt S. D.
Kotler P.
Madrid-Flores F.
McKinsey
O’Guinn T. O.
Secretaría de Turismo
Secretaría de Turismo .
Solomon M. R.
World Tourism Organization
Zahay D.
Publication venue: 'Informa UK Limited'
Publication date
Field of study

Implementation of Integrated Marketing Communication on Market Performance of Brands in the Field of OTC Products

Author: A G Churchill
B Gray
B Hartley
Bruno Završnik
C Caywood
C Fill
C Fill
D E Schultz
D E Schultz
D E Schultz
D E Schultz
D N Mcarthur
D Zahay
Damjana Jerman
G E Belch
G J Nowak
G S Low
J Kliatchko
J P Cornelissen
J P Cornelissen
J Phelps
J W Peltier
M Reid
M Reid
M Reid
P J Kitchen
S J Gould
T Dewhist
T Duncan
T Duncan
T M Smith
T R Duncan
Publication venue: 'Elsevier BV'
Publication date: 01/01/2013
Field of study

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