Organizational Learning Through Marketing Analytics In Health Care

There is widespread recognition of the importance of organizational learning to organizational performance and innovation. Recent research suggests that the use of analytics can play a critical role in enhancing organizational learning. However, the relationship between marketing analytics and organizational learning has not yet been well studied. More specifically, research is needed to help understand how analytics, marketing analytics in particular, facilitate organizational learning to develop a systematic, theoretical explanation of the relationship between organizational learning and marketing analytics. This phenomenon is studied in the very rich context of the health care industry. This research uses a case study to examine how organizational learning involving intuiting, interpreting, integrating, and institutionalizing can be facilitated by marketing analytics. Health care organizations are using marketing analytics to adapt to the changes in their rapidly changing environment. A conceptual framework has been developed to illustrate how marketing analytics capabilities in the organization are used to facilitate organizational learning. This study also provides recommendations on how health care organizations can enhance organizational learning with marketing analytics to improve their business performance

Equilibrium temperatures of mass transfer cooled walls in high-speed flow of an absorbing-emitting gas

Equilibrium temperatures of mass transfer cooled walls in high speed flow of absorbing-emitting ga

Modified permittivity observed in bulk Gallium Arsenide and Gallium Phosphide samples at 50 K using the Whispering Gallery mode method

Whispering Gallery modes in bulk cylindrical Gallium Arsenide and Gallium Phosphide samples have been examined both in darkness and under white light at 50 K. In both samples we observed change in permittivity under light and dark conditions. This results from a change in the polarization state of the semiconductor, which is consistent with a free electron-hole creation/recombination process. The permittivity of the semiconductor is modified by free photocarriers in the surface layers of the sample which is the region sampled by Whispering Gallery modes.Comment: 8 pages, 3 figure

Belowground Meristem Populations as Regulators of Grassland Dynamics

Studies of plant populations are critical for linking organism to ecosystem-level phenomena and for understanding mechanisms driving responses to global change. In perennial grasslands, the below-ground population of meristems (the bud bank) plays a fundamental role in local plant population recruitment, persistence and dynamics. We explore two aspects of the bud bank in North American grasslands. It has been hypothesized that low variability in arid biomes is explained by meristem limitation, which constrains responses to pulses of high resource availability. Our research tests this hypothesis by comparing bud-bank populations across six sites in the United States that vary 3-fold in precipitation and 4.5-fold in productivity. In addition, we are examining the effects of management practices, such as fire and grazing, on bud-bank populations using replicated long-term treatments at Konza Prairie LTER site located in north-central Kansas

Inter-specific variation in bud banks and flowering effort among semi-arid African savanna grasses

Population viability and productivity of grasses in southern African savannas are dependent upon both successful seed production and tiller recruitment from the belowground bud bank. Relative recruitment rates from buds versus seeds influence population dynamics, genetic diversity, and patterns of vegetation productivity. We assessed patterns in bud bank size and flowering effort in fourteen semi-arid savanna grass species in the Kalahari region of Botswana. There was high inter-specific variability and between-year variability in flowering effort (percentage of tillers flowering). Bud production (number of buds per tiller) exhibited high inter-specific variability, but was more consistent between-years than flowering effort. Relative allocation to flowering versus bud production varied with life history, with longer-lived perennial grasses showing higher bud production and lower flowering effort relative to shorter-lived grasses. Several species showed higher bud production and lower flowering effort in a wet year compared to a dry year, and grass species that are regularly grazed maintained significantly larger bud banks than non-grazed species. These differential demographic responses among co-occurring species suggest that environmental change in semi-arid savannas may alter the composition, relative abundances and diversity of grasses, and that the maintenance of a belowground bud bank is an important factor influencing their resiliency, their capacity to recover from grazing and/or drought, and their persistence and sustainability under changing environmental conditions. Meristem-limitation in species that maintain few viable buds may constrain their population viability under changing conditions in semi-arid savannas. (C) 2012 SAAB. Published by Elsevier B.V. All rights reserved

Influence of dynamic content on visual attention during video advertisements

Purpose Dynamic advertising, including television and online video ads, demands new theory and tools developed to understand attention to moving stimuli. The purpose of this study is to empirically test the predictions of a new dynamic attention theory, Dynamic Human-Centred Communication Systems Theory, versus the predictions of salience theory. Design/methodology/approach An eye-tracking study used a sample of consumers to measure visual attention to potential areas of interest (AOIs) in a random selection of unfamiliar video ads. An eye-tracking software feature called intelligent bounding boxes (IBBs) was used to track attention to moving AOIs. AOIs were coded for the presence of static salience variables (size, brightness, colour and clutter) and dynamic attention theory dimensions (imminence, motivational relevance, task relevance and stability). Findings Static salience variables contributed 90% of explained variance in fixation and 57% in fixation duration. However, the data further supported the three-way interaction uniquely predicted by dynamic attention theory: between imminence (central vs peripheral), relevance (motivational or task relevant vs not) and stability (fleeting vs stable). The findings of this study indicate that viewers treat dynamic stimuli like real life, paying less attention to central, relevant and stable AOIs, which are available across time and space in the environment and so do not need to be memorised. Research limitations/implications Despite the limitations of small samples of consumers and video ads, the results of this study demonstrate the potential of two relatively recent innovations, which have received limited emphasis in the marketing literature: dynamic attention theory and IBBs. Practical implications This study documents what does and does not attract attention to video advertising. What gets attention according to salience theory (e.g. central location) may not always get attention in dynamic advertising because of the effects of relevance and stability. To better understand how to execute video advertising to direct and retain attention to important AOIs, advertisers and advertising researchers are encouraged to use IBBs. Originality/value This study makes two original contributions: to marketing theory, by showing how dynamic attention theory can predict attention to video advertising better than salience theory, and to marketing research, showing the utility of tracking visual attention to moving objects in video advertising with IBBs, which appear underutilised in advertising research

Biographical learning: a process for promoting person-centredness in nursing

Background: This paper explores biographical approaches to nurses’ learning. It builds on previous PhD research to consider the effects of such approaches, drawing on the experiences of learners who have recently completed biographical study, in their own words. Aims and objectives: The aim of the paper is to make sense of different forms of learning. The objectives are to identify how autobiographical approaches that involve people learning from their life stories can engage people to exert agency, or ownership, in their own lives by taking control of their learning plans. Design: This longitudinal study started with the first group of learners undertaking a biographical preparation module on an Applied BSc Health and Social Care programme. Methods: Research relating to nurses’ learning is considered, including a Swiss perspective, as well as the validity of the biographical approach to developing knowledge. The learners share stories of their learning in order to develop understanding and new insights into their own lives and those of others. Results: Different dimensions of learning including learning about self, learning to make a difference and processes of repair are revealed through the learners’ narrations. Conclusions: Engaging biographically, to make sense of different forms of learning, appears to be beneficial to more person-centred working. Implications for practice: •Introducing biographical elements into courses of study can benefit learners by helping them to make sense of who they are as learners and practitioners •Co-creating compelling spaces of learning can facilitate learners to exert agency within their own lives as well as help others to learn. By exerting agency we mean taking ownership of the learning revealed through the biographical work and taking it forward in positive ways to enhance person-centred care

Perceptions and understanding of research situations as a function of consent form characteristics and experimenter instructions

Two studies examined how research methodology affected participant behaviors. Study 1 tested (a) consent form perspective (1st, 2nd, or 3rd person) and (b) information on participants’ right to sue upon perceptions of coercion, ability to recall consent information, and performance on experimental tasks. Unexpectedly, participants who received instructions without the right to sue information had significantly better recall of their research rights. Study 2 manipulated (a) consent form complexity (presence or absence of jargon) and (b) the detail of verbal instructions (simple, elaborate); participants who received a consent form with simpler language spent more time on a difficult task, and participants in the elaborate instruction condition recalled more details. Together, these studies suggest (a) explaining the right to sue may actually be counterproductive; (b) providing a more detailed explanation may help participants remember procedural details; and (c) using jargon may decrease task performance