Failure Influences How Men View Their Bodies

When men fail, they feel bad about their general appearance and physical ability – but when they fail to a woman, men see themselves as less muscular. Men view their masculinity through the amount of muscle they have. The way women and men view their bodies is susceptible to social influence.York's Knowledge Mobilization Unit provides services and funding for faculty, graduate students, and community organizations seeking to maximize the impact of academic research and expertise on public policy, social programming, and professional practice. It is supported by SSHRC and CIHR grants, and by the Office of the Vice-President Research & Innovation. [email protected] www.researchimpact.c