Changing Times at Cuban Universities: Looking into the Transition towards a Social, Entrepreneurial and Innovative Organization

Since the 1990s, the socialist higher education system has faced several reforms oriented to satisfy the social, economic, and technological demands. However, little is known about the transformation process of the socialist university system over the past two decades. This study provides a better understanding of the entrepreneurial and innovative transition of universities located in socialist economies. By adopting mixed theoretical approaches, we proposed a conceptual model to understand the social, the innovative and the entrepreneurial transformation of socialist universities. We revised/tested this model in the context of the Cuban University by implementing a prospective case study approach. Our findings show insights about the transition towards a business model innovation within the Cuban university. The determinants have been the state regulations, the closing of the complete cycle from teaching to the commercialization of results and the creation of hybrid structures to manage knowledge. Consequently, the university is facing managerial challenges related to its ability to explore/exploit its activities to generate social, innovative and economic outcomes. Our results provide practical implications for the university managers and actors involved in the transformation process of the Cuban Universit

Technology Transfer Policy Framework at Cuban Universities

The Cuban university has strengthened its scientific connections with the various social, political, and productive stakeholders. Technology transfer policies have been shaped by historical-economic-social contexts, public policies, and endogenous transformations. Indeed, technology transfer policy frameworks are part of a broader legislative framework for science, technology, and innovation in many economies. Over the last decades, the Cuban government has promoted, regulated, and stimulated the technology transfer framework. However, little is known about the policy framework’s effectiveness. Inspired by this gap, this chapter analyzes the technology transfer policy framework’s evolutionary process in Cuba. This chapter reviews the technology transfer policies framework, the university technology transfer, and the socio-economic transformation during the last three decades (1990–2020) by adopting a retrospective longitudinal. Results suggest that implementing the technology transfer framework should be more proactive and consistent with all participants’ orientation to strengthen innovative companies and expand the public policy framework to the management level of Science, Technology and Innovation System (STIS)

MARKETING SOCIAL Y UNIVERSIDAD:REFLEXIONES PARA SU APLICACIÓN

En el artículo se aborda el rol de agente social de cambio de la universidad y su implementación a través del proceso de extensión universitaria para encontrar las soluciones a los problemas que hoy se presentan en el desarrollo integral de los recursos humanos y en el sostenimiento de conductas acordes con las normas de la sociedad en que se desenvuelven. Se plantean consideraciones para el tratamiento y delimitación del problema social; se introduce el marketing social como tecnología de cambio y se reflexiona acerca de su aplicación en este entorno.
 
 Palabras claves
 Marketing social, universidad, problemas sociale

Marketing social y universidad: Reflexiones para su aplicación

En el artículo se aborda el rol de agente social de cambio de la universidad y su implementación a través del proceso de extensión universitaria para encontrar las soluciones a los problemas que hoy se presentan en el desarrollo integral de los recursos humanos y en el sostenimiento de conductas acordes con las normas de la sociedad en que se desenvuelven. Se plantean consideraciones para el tratamiento y delimitación del problema social; se introduce el marketing social como tecnología de cambio y se reflexiona acerca de su aplicación en este entorno. Palabras claves Marketing social, universidad, problemas sociale