Education, culture and regional development: reflections on the creative economy

The creative economy or knowledge economy (new economy) has been the object of public policies focused on creativity in order to generate opportunities and employment and income. Based on this worldwide phenomenon, this research aims to study the Creative Economy in Manaus from 2010 to 2015, based on the analysis of the main creative segments found (Cultural Expressions, Music, Biotechnology and R & D), and besides pointing out the main programs and actions aimed at the promotion of these creative segments. For that, a bibliographic study of scientific articles and books was done, as well as the documentary study, through the Mapping of Brazilian Creative Industries with data provided by FIRJAN (2016). In addition, the observational method was used in which the behavior of the economic variables of the creative indicators, which are: level of qualification and distribution by gender, geographical location and local investment, total of professionals in the labor market and average salary were analyzed methodically. The study presented the characteristics of each creative segment based on the creative indicators and their variables, thus, determining their behavior in the proposed period, (the highest levels of professional growth in the labor market, levels of salaries, qualification and how is the distribution by gender)