Through a discourse analysis lens less darkly: illuminating how SME principals and support agency practitioners see marketing in SMEs

The purpose of this paper is to explain the social contructivist approach taken to uncovering clearer, deeper meaning through a recent qualitative, interpretive and subjective research study. This study examined the ways in which marketing is seen and conducted in SMEs by SME principals and support agency practitioners. The research was designed with a particular method of data analysis (Discourse Analysis) in mind which was applied to the SME marketing context. The findings of the study provided a contribution to the SME marketing debate where the research approach taken proved to be instrumental in providing a contribution to both theory and practice of marketing in SMEs and the education, training and development activities of support agencies. The subjective nature of this research yielded benefits that would not have been available through a positivist research approach. The approach taken has more practical application than some traditionalists might believe. This paper explains how further understanding of SME marketing resulted from the study and how further original insights can be gained by applying the tools utilised in studies in SME marketing and marketing in other contexts

Telling stories, understanding lives, working toward change

Stories are helping us learn more about the livelihoods of the fishers and farmers with whom we work in eastern India. We are engaged with these communities in processes and activities aimed at improving their lives and promoting changes in government policy and service delivery in aquaculture and fisheries. Stories are told in several languages by women and men who fish and farm, about their lives, their livelihoods and significant changes they have experienced. We also record stories as narrated to us by colleague-informants. The written and spoken word, photographs, drawings and films – all are used to document the stories of people’s lives, sometimes prompted by questions as simple as “What do people talk about in the village?” Through the power of language, stories can be an entry point into livelihoods programming, monitoring and evaluation, conflict transformation and ultimately a way of giving life to a rights-based approach to development. (PDF contains 10 pages)

Constraints on fault and lithosphere rheology from the coseismic slip and postseismic afterslip of the 2006 M_w 7.0 Mozambique earthquake

The 2006 M_w 7.0 Mozambique (Machaze) normal-faulting earthquake ruptured an unusually steeply dipping fault plane (~75°). The amount of slip in the earthquake decreased from depths of ~10 km toward the surface, and this shallow slip deficit was at least partly recovered by postseismic afterslip on the shallow part of the fault plane. An adjacent normal fault segment slipped postseismically (and possibly also co-seismically) at shallow depths with a large strike-slip component, in response to the stresses generated by slip on the main earthquake fault plane. Our observations suggest that the fault zone behaves in a stick-slip manner in the crystalline basement, and that where it cuts the sedimentary layer the coseismic rupture was partially arrested and there was significant postseismic creep. We discuss the effects of such behavior on the large-scale tectonics of continental regions, and on the assessment of seismic hazard on similar fault systems. The steep dip of the fault suggests the re-activation of a preexisting structure with a coefficient of friction at least ~25–45% lower than that on optimally oriented planes, and analysis of the deformation following an aftershock indicates that the value of the parameter ‘a’ that describes the rate-dependence of fault friction lies in the range 1 × 10^(−3)–2 × 10^(−2). The lack of long-wavelength postseismic relaxation suggests viscosities in the ductile lithosphere of greater than ~2 × 10^(19) Pa s, and an examination of the tectonic geomorphology in the region identifies ways in which similar fault systems can be identified before they rupture in future earthquakes

The 2001 M_w 7.6 Bhuj earthquake, low fault friction, and the crustal support of plate driving forces in India

We present a source model for the 2001 M_w 7.6 Bhuj earthquake of northwest India. The slip distribution suggests a high stress drop (~35 MPa) and, together with the depth distribution of aftershocks, that the entire crust is seismogenic. We suggest that the active faults have an effective coefficient of friction of ~0.08, which is sufficient for the seismogenic crust to support the majority of the compressive force transmitted through the Indian lithosphere. This model is consistent with the midcrustal depth of the transition from extension to compression beneath the Ganges foreland basin where India underthrusts southern Tibet. If the coefficient of friction were the more traditional value of 0.6, the lithosphere would be required to support a net force roughly an order of magnitude higher than current estimates in order to match the observed depth of the neutral fiber

Why were capital controls abandoned? The case of Britain’s abolition of exchange controls, 1977-9

This article examines the politics of capital control liberalisation through an archival analysis of Britain’s exchange controls abolition. While the political economy consensus states that capital controls were abandoned because of a desire to boost the competitiveness of national financial centres and the ascendance of laissez-faire ideas, this article will challenge this interpretation. The James Callaghan and Margaret Thatcher governments were concerned by the worsening performance of British industrial exporters, and exchange control abolition constituted a strategy to depreciate sterling and thus boost export competitiveness. Yet this beggar-thy-neighbour strategy risked spooking global markets and provoking a run on sterling. Thus, the Thatcher administration publically masked its intentions by emphasising that this deregulation was motivated by laissez-faire ideology. This article thus reconceptualises the role of competition and ideas in spurring capital control liberalisation by demonstrating the importance of industrial competitiveness and the role of ideas as rhetoric

Subparallel thrust and normal faulting in Albania and the roles of gravitational potential energy and rheology contrasts in mountain belts

The active tectonics of Albania and surrounding regions, on the eastern margin of the Adriatic Sea, is characterized by subparallel thrust and normal faulting which, we suggest, is likely to be related to gravitational potential energy contrasts between the low-lying Adriatic Sea and the elevated mountainous areas inland. We calculate the magnitude of the force which the mountains and lowlands exert upon each other as a result of this potential energy contrast. It is likely that this force is largely supported by shear stresses on faults, and if so, the average stresses are less than ∼20 MPa. Alternatively, if the mountains are supported by stresses in the ductile part of the lithosphere, the stresses are likely to be ∼80–240 MPa in magnitude. The mountains of Albania are significantly lower than other ranges, such as the Peruvian Andes, which are thought to be extending in response to potential energy differences, and we discuss the relation between Albania and these other, higher, mountain belts from the perspective of differences in lithosphere rheology. We suggest that the lowlands of western Albania and the Adriatic Sea may have been weakened through time as a result of the deposition of large thicknesses of sediment, which lead to heating of the crystalline basement, a reduction in the potential energy contrast that could be supported by the lowlands, and so normal faulting in the mountains of eastern Albania

The Tilapia fisheries of the Kavirondo gulf

Volume: XXI