1,747 research outputs found

    From Andy’s Room to Big City and Nickelodeon: Extending the Brand to New Consumers through Alternate Broadcasts of Live Sports Entertainment

    Get PDF
    The Walt Disney Company aired the Toy Story Football Funday on Sunday, October 1st, 2023. A live game between the Jacksonville Jaguars and Atlanta Falcons played in London, England aired on ESPN+ while the Toy Story-themed alternate broadcast aired on Disney+. This game followed multiple alternate broadcasts of NFL games by Nickelodeon and an NHL game themed after Big City Greens on the Disney Channel, Disney XD, and Disney+. This analysis paper discusses the use of these alternate broadcasts in an attempt to attract younger viewers and expand consumers for leagues and live sports entertainment. A brief history of sports organizations participating in fan outreach programs, including contests and alternate broadcasts is provided before an analysis and discussion of how such presentations may impact viewership, competition among studios, and the future of consumer entertainment

    Streaming for the Win: The Future of Live Sports Entertainment in Direct-to-Consumer Streaming

    Get PDF
    This topical essay discusses the growing presence of live sports entertainment on direct-to-consumer streaming services, and how future research could benefit consumers and companies. A brief overview of Amazon Prime streaming NFL Thursday Night Football games is introduced, along with a background of live sports and streaming services. A call to action for future research is provided with potential areas in which investigators can focus

    Efficacy of an Enhanced Implementation Strategy to Increase Parent Engagement with a Health Promotion Program in Childcare

    Get PDF
    Previous efforts to involve parents in implementation of childcare-based health promotion interventions have yielded limited success, suggesting a need for different implementation strategies. This study evaluated the efficacy of an enhanced implementation strategy to increase parent engagement with Healthy Me, Healthy We. This quasi-experimental study included childcare centers from the second of two waves of a cluster-randomized trial. The standard approach (giving parents intervention materials, prompting participation at home, inviting participation with classroom events) was delivered in 2016–2017 (29 centers, 116 providers, and 199 parents). The enhanced approach (standard plus seeking feedback, identifying and addressing barriers to parent participation) was delivered in 2017–2018 (13 centers, 57 providers, and 114 parents). Parent engagement was evaluated at two levels. For the center-level, structured interview questions with providers throughout the intervention were systematically scored. For the parent-level, parents completed surveys following the intervention. Differences in parent engagement were evaluated using linear regression (center-level) and mixed effects (parent-level) models. Statistical significance was set at p \u3c 0.025 for two primary outcomes. There was no difference in parent engagement between approaches at the center-level, β = −1.45 (95% confidence interval, −4.76 to 1.87), p = 0.38l. However, the enhanced approach had higher parent-level scores, β = 3.60, (95% confidence interval, 1.49 to 5.75), p \u3c 0.001. In the enhanced approach group, providers consistently reported greater satisfaction with the intervention than parents (p \u3c 0.001), yet their fidelity of implementing the enhanced approach was low (less than 20%). Results show promise that parent engagement with childcare-based health promotion innovations can positively respond to appropriately designed and executed implementation strategies, but strategies need to be feasible and acceptable for all stakeholders
    • …
    corecore