A Comparison of X, Y, and Boomer Generation Wine Consumers in California

This research shows that the wine market in the California is segmented by age. The wine-consumption behavior of the California wine consumer differs between the Generation X consumer and those in Generation Y and Baby Boomers. There are differences in demographics, purchasing attitudes, and purchasing behaviors among wine consumers from different generations. The findings from this research demonstrate that it is increasingly important to develop marketing strategies that are segmented for the target wine consumer. Generation Y are young wine consumers who are especially important for the industry because they offer an opportunity for growth–these younger generations are developing tastes now that are likely to last as they age.Consumer/Household Economics,

Consumer Attitudes toward Milk Products Produced from Cloned Cows

The use of simulated test-marketing technology and concept exposure for a branded and priced milk product shows that consumers had similar purchase interest for the full-priced product and the product offered at a 25-percent discount when they were told that the reason for the discount was that the product was produced using biotechnology. Furthermore, there was a slight reduction in purchase interest in the discounted milk when consumers were told that the product was from cloned cows. However, when consumers were offered the conventional product at the market price and they were later told that the product was from cloned cows, the purchase interest dropped from 25 percent to only 6.3 percent. Thus if producers adopt the cloning process and do not educate the consumers and pass along the benefits of lower-priced milk, it appears that consumers will react negatively when they learn of the change in production method and may purchase a different brand or type of milk.Food Consumption/Nutrition/Food Safety,

Impact of Light, Medium and Heavy Spenders on Casino Destinations: Segmenting Gaming Visitors Based on Amount of Non-gaming Expenditures

This article discusses the viability of targeting heavy spenders on non-gaming products and services in gaming travel marketing. A sample of visitors to two commercial casinos was divided into light, medium and heavy spenders based on spending per person per day, excluding gambling. Findings indicated that a large number of heavy-spending tourists were not interested in gaming, but in the destination\u27s other tourism products. This suggests that the region\u27s tourism assets play an important role in enhancing casino visitation. Promoting the casino as part of the overall tourism attractions may benefit both the casino and related businesses in the community

PUBLIC AND PRIVATE FOOD ASSISTANCE CHOICES OF FOOD NEEDY FAMILIES

A bivariate probit model was used to determine public and private food assistance participation among the population below 125 percent poverty level, using the Current Population Survey data. Food stamp use and food pantry use were complements. Household income, food insecurity status, household structure, and rural residence affected participation decisions.Food Security and Poverty,

Regional Differences in Use of Food Stamps and Food Pantries by Low Income Households in the United States

The purpose of this paper is to examine the use of food stamps and private food assistance in different regions of the country during 1999, a year when food stamp use dropped to its lowest point in the recent past. Our results show that impoverished families in the South are less likely than those in other regions to obtain private food assistance, although they are more likely than those in the West or Midwest to use food stamps. Low-income families in the Northeast are also more likely than those in the West or Midwest to use food stamps.food insecurity, food stamps, food pantries, Food Security and Poverty,

Determinants and Consequences of Survey Respondents� Social Desirability Beliefs about Racial Attitudes

In this article we analyze beliefs about the social desirability of ten racial attitude items from the German General Social Survey (ALLBUS). These beliefs indicate that the items, as well as respondents with regard to different sex, age and education, are differently prone to social desirability bias. Demographic response differences may thus only reflect differences in social desirability bias. We matched the desirability differences between the items and demographic groups with the racial attitude responses from the independent, nationwide sample of the ALLBUS survey in 1996. The desirability beliefs obtained from our urban, West German sample predicted the attitude answers, and this predictability was stronger for ALLBUS respondents with the same characteristics. Our results suggest that the ALLBUS data is subject to social desirability bias, that particular items are more strongly affected, and that differences in the attitude reports according to the respondents� age and education should be interpreted with caution.

Customer analytics and marketing research : antithesis and synthesis

Customer Analytics provide a new type of marketing knowledge in terms of modelling past and present customer behaviour. This paper considers how such knowledge might fit with more traditional Marketing Research. Considerable overlap in the knowledge-based capability of the two functions suggests a need for rationalisation, especially where organisational relationships lead to conflict over the resources assigned to each. Nine testable propositions are developed which suggest that a synthesis of these knowledge-based functions should, in fact, enhance the marketing capability and success of the firm.<br /

A conceptual approach for cannibalism between goods

The launching of a new product is an essential strategy for the survival and success of a company. However, in certain cases, it can reduce the results obtained by other products of the same company. This fact is named “cannibalism”. Following by a review of the literature on cannibalism between goods, this paper outlines a conceptual approach, showing the way it happens, its impacts, and the possibility of its uses as a marketing tool. A new product should, wherever possible, be carefully designed to avoid cannibalizing old products, unless this process is carefully planned. Concludes that creating and launching of new products are critical to companies who want to stand out next to their markets and need to survive over time. A lot of new products launched each year, coupled with the fact that most are line extensions already worked by companies, so we assume that the occurrence of cannibalism is common, or that a significant amount of resources are designed to prevent or dilute it. There is a high probability of transfer of results obtained by established products to new products, since similarity between them