Educational Debriefing Related to Digital Marketing and Halal Certification to Juragan Dimsum’s MSMEs

One of the pillars that has an important role in the Indonesian economy is Micro, Small Medium Enterprises (MSMEs). Juragan Dimsum is one of the MSMEs engaged in the culinary field and is located in Medan Tuntungan. Juragan Dimsum has been doing marketing through Instagram social media which is managed directly by the owner. However, the application of digital marketing is still not good enough. In addition, this business has not had halal certification for almost 5 years. As an effort to overcome these problems, community service is carried out by holding digital marketing training, product photo training, and providing education related to halal certification. Educational training and provision can help MSMEs of Juragan Dimsum to be different from other similar competitor businesses, and increase consumer trust and interest in business products. Educational training and debriefing carried out using lecture, demonstration, practice methods, as well as direct discussion and question and answer. The results of the implementation of community service show that the target audience can take part in the entire series of activities with a positive attitude, and have better stock in managing business, especially in social media

Training and Education for Orphanage Children to Realize Sustainable Economic Independence In Al-Marhamah Orphanage

Not all children have the opportunity to get the fulfillment of the right to develop properly. Therefore, a forum is formed that is ready to facilitate these less fortunate children, one of which is the Orphanage. Al-Marhamah Orphanage is one of the orphanages located in Medan Sunggal. Al-Marhamah orphanage does not have a permanent donor and only lives from the proceeds of the business which is sold in front of the orphanage building. The types of products sold also have low competitiveness, so there needs to be an increase in capabilities in the culinary and business fields as well as optimal empowerment of human resources. Based on this, community service is carried out in the form of achievement motivation training, culinary training, and digital marketing education. In addition, recipe books and other supports are provided as needed. Educational training and debriefing carried out using lecture, demonstration, practice, as well as direct discussion and question and answer. The results of the implementation show that the target can participate in all series of activities with a positive attitude, and have the provisions to be able to realize sustainable economic independence