Investigating the Product Impulsive Buying in Tourism Mobile Commerce

The purpose of this study is to investigate what motivates buyers to purchase tourism products through mobile-commerce applications, and how these motives have an impact on consumers’ impulse buying behavior. For this study, we conducted a mixedmethods approach that combines qualitative and quantitative research methods. First, we interviewed via the qualitative research methods to study motivation for mobilecommerce application use. Then, we extracted the motivation factors and examined how these factors affect impulse purchase intentions for tourism products through mobile-commerce applications. To do this, a questionnaire survey was conducted. Based on the results of the questionnaire, we conducted a hypothesis test of the research model set up through the previous research study. In addition, fuzzy-set qualitative comparative analysis (fsQCA) provided in-depth analysis of factors that may influence impulse buying. As a result of the study, it was found that the characteristics of mobile devices had a positive effect on perceived value. The perceived value, transaction characteristics, and impulsiveness of the individual had a positive influence on urge to buy impulsively

Understanding the Impact of Restaurants’ Initial Online Reputation on Subsequent Online Reputation: Focusing on Source and Message Credibilities

When consumers have no previous experience with products or services, they form trust on them based on credible sources and messages. Thus, online review sites have become crucial word-of-mouth channels where customers search for the credible information. Although considerable literature on online reviews has revealed the role of reviewers and review characteristics in forming consumer behaviors, few studies have examined their impact on business reputation building processes. Therefore, we investigate whether the overall tendency of initial source and message credibilities can moderate the impact of the initial online reputation on the subsequent online reputation. We listed up 1,516 newly opened restaurants located in Manhattan of New York City and collected their reviews posted over the first six months. Expected contributions are also discussed

Knowledge Sharing in Social Networking Sites for e-Collaboration: Identity and Bond Theory Perspective

Advances in information and communication technologies have produced enormous changes in the manners, approaches, and methods that people use to collaborate. Knowledge sharing is one of the essential functions of social networking sites (SNS) as new e-Collaboration environment. This study studies knowledge sharing behavior in SNS from the perspective of knowledge contributors and their characteristics using the lens of identity and bond theory. Identity and bond theory asserts that individuals behavioral patterns in SNS. Therefore, this study identified the factors influencing the knowledge sharing in SNS based on identity and bond theory. The data was collected using an online survey from the members of Cyworld, Facebook, and Twitter in South Korea. The results indicate that network externality, social interaction, enjoy helping and self-image expression significantly affect the two type of attachment (common identity and bond). Also, two type of attachment significantly affect the knowledge sharing. Based on the findings, this study offers suggestions to organizers of SNSs to enhance the knowledge sharing from their members

A study of the effects of affordances and constraints on user’s usage of travel-related WeChat mini programs

WeChat has been integrated into the daily lives of Chinese people, including travel. This study adopts affordance theory to examine the influences of affordances and constraints on users’ usage of travel-related WeChat mini programs. We plan to conduct a survey of users who have used at least one travel-related mini program. We hope this research can provide both theoretical implications to tourism literature and practical implications for tourism service providers as well as designers of travelrelated mini programs

The Impact Of Booth Recommendation System On Exhibition Attendees\u27 Unplanned Visit Behavior: An Extrinsic-Intrinsic Dichotomy Perspective

Our study on unplanned behaviour theory have examined the effect of booth recommendation system (BRS) on exhibition arise from either an extrinsic or intrinsic motivation. Previous studies, however, ignored the importance of the unplanned behavioural effectiveness through BRS that bonds extrinsic and intrinsic motivation together to deliver unexpected outcomes in exhibition. In this paper, we propose a model of the impact of BRS where perception of usefulness and threat to freedom of choice mediates the effect of both extrinsic and intrinsic motivation on unplanned booth visit behavior. We collected data from 101 visitors of exhibition and analyzed it using the Partial Lease Square (PLS) method. Our findings, interestingly, show that only intrinsic motivations (escape, attraction) significantly influence both perceived usefulness of BRS and threat to freedom of choice, however extrinsic motivation (information) does not significantly influences. Perceived usefulness of BRS mediates directly the effect of escape and attraction on unplanned booth visit behavior. The results and implications are further discussed

The Influential Motivations of Green IT Device Use and the Role of Reference Group Perspective

In this study we investigate the determinants of behavior intention to use green IT device for reducing electronic consumption by focusing on the end user aspects of a pro-environmental behavior. We tried to understand motivation theory in explaining the causal relationship between motivation aspects and perceived usefulness. By using a reference group theory, we emphasized on how the reference group moderates the motivations and perceived usefulness relationship. We used Partial Least Square (PLS) to analyze the data sample of 104 and found that intrinsic motivation (perceived enjoyment) is significantly related to the perceived usefulness as well as extrinsic motivation (saving money, legislative pressure) is strongly related to the perceived usefulness. In sum, the perceived usefulness has a strong impact on sustainable use of green IT device. Also, we found that a reference group moderates partially the independent variables and mediation variable

The Influence of Technology Readiness on Satisfaction and Destination Loyalty toward Augmented Reality Technologies

Technology has been changing the travel experience of visitors. Particularly, Augmented Reality is one of the emerging technologies, which widely used in cultural heritage tourism sites. This study is based on a new technology acceptance model and future modified this model to examine the relationship between product beliefs, consumer satisfaction with AR, and destination loyalty in cultural heritage sites. Moreover, this paper examined the role of technology readiness forming travellers’ loyalty of destination with a kind of travel technology--AR. The results show that perceived usefulness and perceived ease of use have significant effects on the satisfaction of AR towards the travellers’ loyalty of destination. TR is found to have moderating effects on this model

Moderating Role of Long-term Orientation on Augmented Reality Adoption

Recently, the tourism and hospitality industry is providing tourists with an enhanced experience via various cutting-edge technologies such as augmented reality (AR). In addition, there has been an increased interest on the effects of cultural traits on human behaviours. The aim of this paper is to examine how Long- and Short-term orientation moderates the relationship between experience economy provided by AR applications and users’ perceived value. Data were collected from 145 participants at Deoksugung Palace in Seoul, South Korea and 119 participants at An Post Museum, Dublin, Ireland. We found that South Korean tourists, who are representatives of long-term orientation culture in this study, put a high value on educational factors of AR applications, whereas Irish tourists, who are representative of short-term orientation culture, regard escapist experiences of AR applications highly

Smart Tourism of the Korea: A Case Study

The utilization of Information Technology (IT) is spreading in tourism industry with explosive growth of Internet, Social Network Service (SNS) through smart phone applications. Especially, since intensive information has high value on tourism area, IT is becoming a crucial factor in the tourism industry. The smart tourism is explained as an holistic approach that provide tour information, service related to travel, such as destination, food, transportation, reservation, travel guide, conveniently to tourists through IT devices. In our research, we focus on the Korea Tourism Organization’s (KTO’s) smart tourism case. This research concentrates on the necessity and effectiveness of smart tourism which delivers travel information in real-time base. Also, our study overview how KTO’s IT operation manages each channel, website, SNS, applications and finally suggests the smart tourism’s future direction for the successful realization

Examining Technology Perception and User Competence on Two Types of Smartphone Usages

This study intends to explain smartphone usage behaviours in the post-adoption stage of information systems (IS) based on the IS continuance model, the technology acceptance model (TAM), and the competence of the users. In this study, smartphone usage is divided into two types: usage of the smartphone’s device functions and usage of applications. This is the first time this concept has been proposed and empirically tested. The results found strong predictors of user satisfaction (perceived usefulness and perceived ease of use) toward smartphone satisfaction and finally confirmed the influence of smartphone function use on smartphone app use. Finally, several important theoretical and practical implications and directions for future research based on limitations are suggested