THE UNCONSCIOUS APP CONSUMER: DISCOVERING AND COMPARING THE INFORMATION-SEEKING PATTERNS AMONG MOBILE APPLICATION CONSUMERS

The so-called privacy paradox “ consumers expressing their need for privacy but acting in the opposite way “ can be observed in the app market. Consumers download apps without a monetary payment, but need to provide personal data, without being aware of the amount and quality of data requsted. Does this indicate that app users are unconscious consumers? This study analyzes consumers´ use of information in the app purchase process. The results of our analysis reveal that information received from consumers´ social environment is very important, whereas information about security and trustworthiness is not seen as crucial by many consumers. In a subsequnt cluster analysis we can show, that consumers differ regarding their information preferences and at least some consumers indeed do not care about their privacy and security of personal data

The sport value framework - a new fundamental logic for analyses in sport management

Research question: Sports economic theory and management models have frequently been criticised for not sufficiently explaining phenomena in sport management. This article addresses this gap by proposing a conceptual framework that can be used to understand sport management problems and derive appropriate strategies. Research methods: The framework proposed in this conceptual article has been developed through a critical review of existing literature on sport management and theoretical considerations based on the service-dominant logic. Results and findings: The sport value framework (SVF) provides 10 foundational premises on value co-creation in sport management and suggests three levels for its analysis. The main contribution is a new and better theoretical basis for explaining phenomena in sport management compared with traditional sport economic thinking. Moreover, the SVF provides guidance in structuring research in sport management. Implications: The framework encourages researchers and practitioners to rethink their strategies by applying a different logic that captures the complexity of sport management. © 2014 © 2014 European Association for Sport Management

Relationship building through Facebook brand pages: the multifaceted roles of identification, satisfaction, and perceived relationship investment

© 2015 Taylor & Francis. Social media offers significant scope for consumer engagement and brand building. This paper adds to the extant literature by developing an integrative framework of key drivers of consumer-brand relationships in Facebook brand pages (FBP) including different targets of identification and perceived relationship investment. The empirical study confirms that consumer identification with the FBP, identification with other FBP users, and satisfaction with the FBP significantly influence loyalty towards the FBP. The perceived level of a brand’s investment in the relationship with the consumer both directly influences FBP loyalty and moderates key relationships. Overall, the results provide managerial guidance to strengthen the FBP and consumer-brand relationships by devoting resources and implementing suitable tactics. Our findings highlight that a large portion of business success may be beyond managers’ direct control, and is dependent on non-paying customers who use the FBP, thus influencing holistic brand meaning

Dealing with privacy and security risks - app consumers in mobile ecosystems

The paper addresses the phenomenon that consumers buy and use mobile apps extensively despite the fact that many have only little specific knowledge about them. In particular this article seeks to explore how consumers deal with the risks and possible security frauds of mobile ecosystems. Based on the contextual characteristics of mobile ecosystems it is shown that app markets are characterized by high information asymmetries, which provide the ground for substantive risks due to the possibility of "cheating" by the market partners. The results of an exploratory study show that consumers use two strategies to overcome the perceived risks. Most importantly, they have high trust in the mobile ecosystem and the actors involved in it. Furthermore, they perceive themselves of being capable to deal with the risks involved in app consumption.</p

Dealing with privacy and security risks - app consumers in mobile ecosystems

The paper addresses the phenomenon that consumers buy and use mobile apps extensively despite the fact that many have only little specific knowledge about them. In particular this article seeks to explore how consumers deal with the risks and possible security frauds of mobile ecosystems. Based on the contextual characteristics of mobile ecosystems it is shown that app markets are characterized by high information asymmetries, which provide the ground for substantive risks due to the possibility of "cheating" by the market partners. The results of an exploratory study show that consumers use two strategies to overcome the perceived risks. Most importantly, they have high trust in the mobile ecosystem and the actors involved in it. Furthermore, they perceive themselves of being capable to deal with the risks involved in app consumption.</p