1 research outputs found
The Role of Private Label Brand Innnovativeness and Product Knowledge Level on the Market Performances
- Author
- Ahluwalia Rohini
- Ailawadi Kusum L.
- Ailawadi Kusum L.
- Bansal Harvir S.
- Batra Rajeev
- Batra Rajeev
- Baugh Dawna F.
- Bettman James R.
- Bloemer Josée
- Brucks Merrie
- Bushman Brad, J.
- Choi Nakhwan
- Collins-Dodd Colleen
- Corstjens Marcel
- Cotterill Ronald W.
- Cowley Elizabeth
- Cronin J. Joseph, Jr.
- Dhar Sanjay K.
- Doyle Peter
- Eggert Andreas
- Garretson Judith A.
- Goldsmith Ronald E.
- Grewal Dhruv, R.
- Harvey Michael
- Hewett Kelly
- Hite Cynthia Fraser
- Hoch Stephen J.
- Hong Sung-Tai
- Jacoby Jacob
- James Don L.
- Johnson Eric J.
- Kim Yongmahn
- Kremer Florence
- Lemmink Jos
- Lichtenstein Donald, R.
- Maheswaran Durairaj
- Maheswaran Durairaj
- McDougall Gordon H. G.
- Miquel Salvador
- Mitchell Andrew A.
- Moreua C. Page
- Neslin Scott A.
- Olson Eric M.
- Palmatier Robert W.
- Parasuraman A.
- Park C. Whan
- Park Chanwook
- Park Jinyong
- Park Sunhyun
- Park Yeungkurn
- Peracchio Laura A.
- Richardson Paul S.
- Richardson Paul S.
- Rubio Natalia
- Sheth Jagdish N.
- Sinha Indrajit
- Steenkamp Jan-Benedict E. M.
- Steiner Robert L.
- Sweeney Jillian C.
- Thölke Jürg M.
- Wang Yonggui
- Wilke Ricky
- Wood Stacy L.
- Zhang Junfeng
- Zimmer Mary R.
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- Publication venue
- 'Korean Academy of Commodity Science & Technology'
- Publication date
- Field of study