The Role of Private Label Brand Innnovativeness and Product Knowledge Level on the Market Performances
- Authors
- Rohini Ahluwalia
- Kusum L. Ailawadi
- Kusum L. Ailawadi
- Harvir S. Bansal
- Rajeev Batra
- Rajeev Batra
- Dawna F. Baugh
- James R. Bettman
- Josée Bloemer
- Merrie Brucks
- Brad, J. Bushman
- Nakhwan Choi
- Colleen Collins-Dodd
- Marcel Corstjens
- Ronald W. Cotterill
- Elizabeth Cowley
- J. Joseph, Jr. Cronin
- Sanjay K. Dhar
- Peter Doyle
- Andreas Eggert
- Judith A. Garretson
- Ronald E. Goldsmith
- Dhruv, R. Grewal
- Michael Harvey
- Kelly Hewett
- Cynthia Fraser Hite
- Stephen J. Hoch
- Sung-Tai Hong
- Jacob Jacoby
- Don L. James
- Eric J. Johnson
- Yongmahn Kim
- Florence Kremer
- Jos Lemmink
- Donald, R. Lichtenstein
- Maheswaran Durairaj
- Maheswaran Durairaj
- Gordon H. G. McDougall
- Salvador Miquel
- Andrew A. Mitchell
- C. Page Moreua
- Scott A. Neslin
- Eric M. Olson
- Robert W. Palmatier
- A. Parasuraman
- C. Whan Park
- Chanwook Park
- Jinyong Park
- Sunhyun Park
- Yeungkurn Park
- Laura A. Peracchio
- Paul S. Richardson
- Paul S. Richardson
- Natalia Rubio
- Jagdish N. Sheth
- Indrajit Sinha
- Jan-Benedict E. M. Steenkamp
- Robert L. Steiner
- Jillian C. Sweeney
- Jürg M. Thölke
- Yonggui Wang
- Ricky Wilke
- Stacy L. Wood
- Junfeng Zhang
- Mary R. Zimmer
- 김문정
- 박진용
- 박진용
- 박효현
- 신종국
- Publication date
- Publisher
- 'Korean Academy of Commodity Science & Technology'
- Doi
Abstract
Abstract is not available.Similar works
Available Versions
Last time updated on 01/11/2020