Gender in digital culture

The article discusses digital culture as new socio-cultural reality, under the influence of which radical shifts in the category of «gender» occur. The article focuses on network generation as the most exposed to the impact of modern cultureРассмотрена цифровая культура как новая социально-культурная реальность, под влиянием которой происходят кардинальные сдвиги в категории «гендер». Делается акцент на сетевом поколении как наиболее подверженном влиянию современной культур

Information technology in the life of an administrator

This article describes possible solutions and directions of solving problem of using information technology by leaders of public organizationsРассмотрены возможные варианты решения проблем использования информационных технологий руководителями общественных организаци

Нелинейность и интерсубъективность как основания гуманитарного образования

Disclosed is the synthesis of individual and social based on the nonlinearity of intersubjectivity and Humanities educationРаскрыт синтез индивидуального и общественного, основанного на нелинейности интерсубъективности и гуманитарного образовани

Dual system as way of realization of additional training of specialists in the sphere of design of style and image

The article considers the features of the dual system of vocational education and the possibility of use of elements of dual system in the course of additional training of specialists in the sphere of design of style and imageРассмотрены особенности дуальной системы профессионального образования, выявлена возможность использования элементов дуальной системы в процессе дополнительной подготовки специалистов сферы дизайна стиля и имидж

Aesthetics and design of modern advertising

Advertising has increased requirements to its execution. Abundance of promotional products makes it difficult to perceive by a particular consumer. In terms of design and aesthetic contents high-quality execution of promotional informational messages plays a decisive roleРассматриваются проблемы создания современной рекламы. Современная реклама предъявляет повышенные требования к ее исполнению. Обилие рекламной продукции затрудняет ее восприятие конкретным потребителем. Решающее значение имеет качественное исполнение рекламных информационных сообщений с точки зрения дизайна и эстетического наполнени

Художественное образование: к взаимосвязи литературного текста и графического образа

Discusses the role of art education in the process of development of creative potential of personality, grounded interrelationship of the literary text and the graphic imageРассмотрена роль художественного образования в процессе развития творческого потенциала личности, обоснована взаимосвязь литературного текста и графического образ

Digital culture as a factor of social and vocational mobility

Digital culture represents a new social and cultural reality, which is mostly, determines lifestyle motivation, methods and forms of communication and human behavior as well. So-called Millennial generation, which is digitally culture determined and increasingly defining essence, criteria and forms of social and vocational mobility, comes to a foreground of modern lifeИсследуется цифровая культура, которая олицетворяет собой новую социально-культурную реальность, во многом определяющую образ жизни, мотивацию, способы и формы коммуникации и поведения человека. Отмечается, что на первый план выходит сетевое поколение, наиболее подверженное влиянию цифровой культуры и все более определяющее сущность, критерии и формы проявления социально-профессиональной мобильност

Linear IgA bullous dermatosis

Aim: to present a clinical case of linear IgA bullous dermatosis.Materials and methods. A 44 years old patient complaining of skin rashes on the trunk and extremities, accompanied by severe itching was examined. We carried out a morphological investigation of biopsy samples derived from the lesion and apparently unaffected skin areas using the method of indirect immunofluorescence.Results. The patient having rashes in the form of multiple vesicles and small bubbles with a tight cover, which had been grouped into figures resembling pearl necklaces, demonstrated the presence of focal subepidermal cracks (subepidermal bubble in one location), as well as a linear deposition of IgA along the epidermal basement membrane. According to the clinical picture and following the histological and immunofluorescent investigation of skin biopsies, the patient was diagnosed with linear IgA bullous dermatosis. Lesion regression was achieved as a result of systemic therapy with prednisolone at a dose of 50 mg per day.Conclusion. The diagnosis of linear IgA bullous dermatosis should be made on the basis of skin biopsy investigation by the method of indirect immunofluorescence. Systemic glucocorticosteroids are seen as an effective approach to the treatment of such patients

Inclusive meson production in peripheral collisions of ultrarelativistic heavy ions

There exist several proposals to use Weizs\"{a}cker-Williams photons generated by ultrarelativistic heavy ions to produce exotic particles in $\gamma\gamma$ fusion reactions. To estimate the background conditions for such reactions we analyze various mechanisms of meson production in very peripheral collisions of ultrarelativistic heavy ions at RHIC and LHC energies. Besides $\gamma\gamma$ fusion they include also electromagnetic $\gamma A$ interactions and strong nucleon-nucleon interactions in grazing $AA$ collisions. All these processes are characterised by low multiplicities of produced particles. $\gamma A$ and $AA$ events are simulated by corresponding Monte Carlo codes, RELDIS and FRITIOF. In each of these processes a certain fraction of pions is produced close to the mid-rapidity region that gives a background for the $\gamma\gamma$ events. The possibility of selecting mesons produced in $\gamma\gamma$ fusion events via different $p_t$ cut procedures is demonstrated.Comment: 27 pages with 4 eps-figures included, uses axodraw.sty Tab.2 and 3 correcte