In Search of Factors to Online Game Addiction and its Implications

Research has explored online users who are hooked on Internet applications such as chat rooms, web surfing, and interactive games. Online game addiction is one of the problems arisen from the use of the Internet. This study is motivated by a causal connection found from previous research of computer game addiction. The study describes two typical types of online games and looks further into the causes of the addiction by using two main theories. We also propose research hypotheses and discuss possible implications of online game addiction

STRATEGY TO PROMOTE LOCATION SHARING ON SOCIAL NETWORK UNDER PERSPECTIVES OF CULTURE

The increasing number of smartphone which are pre-equipped GPS module and ability to install social network applications makes a better chance than ever to combine and exploiting the advantages of location-based technologies and social network. By using these technologies, users not only share their locations on social network but also get useful information from friends which could indirectly promote for their locations and their services. Promoting location sharing becomes an indispensable part of social network which may bring a great business opportunity. However, user from different cultures tend to have different location sharing behaviors, therefore the performance of business models of location sharing on social network are also distinctive. Thus, the purpose of this study is to investigate the role of culture in location sharing behavior among social network users by answering the question of the role of benefits, trust, and social influence on attitude to share the location information.Moreover, this study try to evaluate the impact of incentive given to the user by sharing appointed location and the impact of positive feedback on location sharing behavior

The Impact of Websites Characteristics and Perceived Risks on the Hedonics and Utilitarian Motivation that Effect Online Shopping Intention

Electronic commerce has become one of the essential characteristics in the Internet era. In recent year, many of the studies suggest characteristics of website (1) evoke feelings for hedonic and (2) confirm or negate beliefs of utilitarian type of consumers. Although an attitude toward website has been formed through cognitive and hedonic processes, these factors could strengthen or weaken the intention of purchase at the last minutes. The objective of this paper is to synthesize the existing literature to conducting the survey to discover how the difference perception of risk avoider and risk taker shopper whether existed or not in term of these two type of motivation and attitude toward website

The Influence of Advertising to the Purchase Intention of Mobile Phone in Taiwan

Consumer purchase intention is one of the key factors affecting companies advertising strategy. Advertising is a pervasive influence in our daily lives. It is urged that, to enhance communication and persuasion, marketers should seek a cognitive, affective, brand attitude or behavioral response through the exposure of advertisement. This paper is to study how ways of advertising influence on the purchase intention of Taiwan University students. Each person couldhave different reasons and motifs (preference) in choosing brand of mobile phones. Therefore, it is interesting to explore the influence of advertising to the purchase intention of Taiwan university students. Three questions are asked; How Taiwan university students react to the advertising? What factors influence the purchase intention of Taiwan university students? And what are the students’ reactions to brand attitude

A Bayesian measurement error model for two-channel cell-based RNAi data with replicates

RNA interference (RNAi) is an endogenous cellular process in which small double-stranded RNAs lead to the destruction of mRNAs with complementary nucleoside sequence. With the production of RNAi libraries, large-scale RNAi screening in human cells can be conducted to identify unknown genes involved in a biological pathway. One challenge researchers face is how to deal with the multiple testing issue and the related false positive rate (FDR) and false negative rate (FNR). This paper proposes a Bayesian hierarchical measurement error model for the analysis of data from a two-channel RNAi high-throughput experiment with replicates, in which both the activity of a particular biological pathway and cell viability are monitored and the goal is to identify short hair-pin RNAs (shRNAs) that affect the pathway activity without affecting cell activity. Simulation studies demonstrate the flexibility and robustness of the Bayesian method and the benefits of having replicates in the experiment. This method is illustrated through analyzing the data from a RNAi high-throughput screening that searches for cellular factors affecting HCV replication without affecting cell viability; comparisons of the results from this HCV study and some of those reported in the literature are included.Comment: Published in at http://dx.doi.org/10.1214/11-AOAS496 the Annals of Applied Statistics (http://www.imstat.org/aoas/) by the Institute of Mathematical Statistics (http://www.imstat.org

HIT Institutionalization during COVID Turbulence

Health information technology (HIT) institutionalization is one way to improve healthcare spending. However, it is remaining a challenge to realize. Using an institutional theory and environmental turbulence, we try to better understand the use of HIT within healthcare institutions. We tested structural equation modeling of 432 healthcare personnel survey data. The results show that institutional pressure and environmental turbulence have various (negative and positive) influences on HIT use. Academic and managerial contributions are further discussed in the final session of the study, as well as limitations and suggestions for future research