Multi-keyword multi-click advertisement option contracts for sponsored search

In sponsored search, advertisement (abbreviated ad) slots are usually sold by a search engine to an advertiser through an auction mechanism in which advertisers bid on keywords. In theory, auction mechanisms have many desirable economic properties. However, keyword auctions have a number of limitations including: the uncertainty in payment prices for advertisers; the volatility in the search engine's revenue; and the weak loyalty between advertiser and search engine. In this paper we propose a special ad option that alleviates these problems. In our proposal, an advertiser can purchase an option from a search engine in advance by paying an upfront fee, known as the option price. He then has the right, but no obligation, to purchase among the pre-specified set of keywords at the fixed cost-per-clicks (CPCs) for a specified number of clicks in a specified period of time. The proposed option is closely related to a special exotic option in finance that contains multiple underlying assets (multi-keyword) and is also multi-exercisable (multi-click). This novel structure has many benefits: advertisers can have reduced uncertainty in advertising; the search engine can improve the advertisers' loyalty as well as obtain a stable and increased expected revenue over time. Since the proposed ad option can be implemented in conjunction with the existing keyword auctions, the option price and corresponding fixed CPCs must be set such that there is no arbitrage between the two markets. Option pricing methods are discussed and our experimental results validate the development. Compared to keyword auctions, a search engine can have an increased expected revenue by selling an ad option.Comment: Chen, Bowei and Wang, Jun and Cox, Ingemar J. and Kankanhalli, Mohan S. (2015) Multi-keyword multi-click advertisement option contracts for sponsored search. ACM Transactions on Intelligent Systems and Technology, 7 (1). pp. 1-29. ISSN: 2157-690

Retardation Terms in The One-Gluon Exchange Potential

It is pointed out that the retardation terms given in the original Fermi-Breit potential vanish in the center of mass frame. The retarded one-gluon exchange potential is rederived in this paper from the three-dimensional one-gluon exchange kernel which appears in the exact three-dimensional relativistic equation for quark-antiquark bound states. The retardation part of the potential given in the approximation of order $p^2/m^2$ is shown to be different from those derived in the previous literature. This part is off-shell and does no longer vanish in the center of mass frame

Generalized μ−τ\mu-\tau reflection symmetry and leptonic CP violation

We propose a generalized $\mu-\tau$ reflection symmetry to constrain the lepton flavor mixing parameters. We obtain a new correlation between the atmospheric mixing angle $\theta_{23}$ and the "Dirac" CP violation phase $\delta_{\rm CP}$. Only in a specific limit our proposed CP transformation reduces to standard $\mu-\tau$ reflection, for which $\theta_{23}$ and $\delta_{CP}$ are both maximal. The "Majorana" phases are predicted to lie at their CP-conserving values with important implications for the neutrinoless double beta decay rates. We also study the phenomenological implications of our scheme for present and future neutrino oscillation experiments including T2K, NO$\nu$A and DUNE.Comment: 14 pages, 9 figures, latex, Final version to appear in Physics Letters

Closed expression of the interaction kernel in the Bethe-Salpeter equation for quark-antiquark bound states

The interaction kernel in the Bethe-Salpeter equation for quark-antiquark bound states is derived from the Bethe-Salpeter equations satisfied by the quark-antiquark four-point Green's function. The latter equations are established based on the equations of motion obeyed by the quark and antiquark propagators, the four-point Green's function and some other kinds of Green's functions which follow directly from the QCD generating functional. The B-S kernel derived is given an exact and explicit expression which contains only a few types of Green's functions. This expression is not only convenient for perturbative calculations, but also suitable for nonperturbative investigations.Comment: 27 pages,no figure

Resolution and sensitivity of a Fabry-Perot interferometer with a photon-number-resolving detector

With photon-number resolving detectors, we show compression of interference fringes with increasing photon numbers for a Fabry-Perot interferometer. This feature provides a higher precision in determining the position of the interference maxima compared to a classical detection strategy. We also theoretically show supersensitivity if N-photon states are sent into the interferometer and a photon-number resolving measurement is performed.Comment: 8 pages, 12 figures, 1 table, minor extensions, title changed, new figures added, reference correcte

Sedimentation of the Lower Cretaceous Xiagou formation and Its Response to Regional Tectonics in the Qingxi Sag, Jiuquan Basin, NW China

Under the constraint of an isochronous sequence stratigraphic framework, sediment infill of the Xiagou Formation reflects the overall control of dynamic tectonic movements and episodic sedimentations in the Qingxi Sag. Structure reactivity during post-depositional processes could cause stratigraphic variations in longitudinal time and lateral space. This study documents sediment infill features and their response to the tectonic evolutions of the Qingxi Sag. The data sets include comparison of cores, well drilling, 3D seismic, inter-well correlation, wave impedance inversion profiles, original strata recovery data, sedimentary fades spatial evolution and their superimposition with paleogeomorphology. The Jiuquan Basin is a Mesozoic-Cenozoic superposition basin comprising an early rifting graben phase and a later compression phase. Since the Early Cretaceous, the basin has undergone four major tectonic episodes: 1) extension during the Early Cretaceous, 2) tectonic inversion caused by northwest-southeast contraction from the Late Cretaceous to the Paleocene, 3) weak extension from the Eocene to the Miocene and 4) contraction from the Miocene to the present. Therefore, the Jiuquan Basin is the product of taphrogenic, collisional and shearing movements. Seismic interpretations of sequence and maximum flooding surface divide the Xiagou Formation into three third order sequences: SQK1g(0), SQK1g(1) and SQK1g(2+3). Five sedimentary facies associations are identified: the shoreland plain, fan delta dominated sedimentary systems, turbidite deposits, shallow lakes and half-deep lake systems. From K1g(0) to K1g(2+3), decreased sandstone percentages in three fan delta areas indicate a continuously transgressive process, which shows the transition from proximal to distal sites in most statistic wells and an obvious decrease of fan delta scales. The northeast-southwest faults control the lakeward distributions of delta fronts and turbidite fans. The correspondence of sedimentary infill and its response to tectonic movements have been demonstrated in the Qingxi Sag. The more active eastern part of the northeastern boundary fault has an important influence on the northeastward migration of depocenters in the Xiagou Formation. The topography developed continuously from K1g(0) to K1g(2+3), but the diminished subsidence indicates the dominant geological process varying from intense fault rifting in an early period to relatively gentle and overall subsidence in a later period during the Early Cretaceous. (C) 2013 Elsevier Ltd. All rights reserved.Key Laboratory of Tectonics and Petroleum Resources, Ministry of Education TPR-2011-09Project of "Double strong effect, driving mechanism and hydrocarbon significance of tectonic activity during depositional period of Dongying Formation in Qikou and Nanpu Sag, Eastern China" 41272122Geological Science

Doping evoluton of antiferromagnetic order and structural distortion in LaFeAsO1−x_{1-x}Fx_x

We use neutron scattering to study the structural distortion and antiferromagnetic (AFM) order in LaFeAsO$_{1-x}$F$_{x}$ as the system is doped with fluorine (F) to induce superconductivity. In the undoped state, LaFeAsO exhibits a structural distortion, changing the symmetry from tetragonal (space group $P4/nmm$) to orthorhombic (space group $Cmma$) at 155 K, and then followed by an AFM order at 137 K. Doping the system with F gradually decreases the structural distortion temperature, but suppresses the long range AFM order before the emergence of superconductivity. Therefore, while superconductivity in these Fe oxypnictides can survive in either the tetragonal or the orthorhombic crystal structure, it competes directly with static AFM order.Comment: reference update