An empirical examination of emotional and cognitive responses to threat appeals

Advertising and other forms of communications are often used by government bodies, non-government organisations, and other institutions to try to influence the population to either a) reduce some form of harmful behaviour (e.g. smoking, drunk- driving) or b) increase some more healthy behaviour (e.g. eating healthily). It is common for these messages to be predicated on the chances of some negative event occurring if the individual does not either a) stop the harmful behaviour, or b) start / increase the healthy behaviour. This design of communication is referred to by many names in the relevant literature, but for the purposes of this thesis, will be termed a ‘threat appeal’. Despite their widespread use in the public sphere, and concerted academic interest since the 1950s, the effectiveness of threat appeals in delivering their objective remains unclear in many ways. In a detailed, chronological and thematic examination of the literature, two assumptions are uncovered that have either been upheld despite little evidence to support them, or received limited attention at all, in the literature. Specifically, a) that threat appeal characteristics can be conflated with their intended responses, and b) that a threat appeal always and necessarily evokes a fear response in the subject. A detailed examination of these assumptions underpins this thesis. The intention is to take as a point of departure the equivocality of empirical results, and deliver a novel approach with the objective of reducing the confusion that is evident in existing work. More specifically, the present thesis frames cognitive and emotional responses to threat appeals as part of a decision about future behaviour. To further develop theory, a conceptual framework is presented that outlines the role of anticipated and anticipatory emotions, alongside subjective probabilities, elaboration and immediate visceral emotions, resultant from manipulation of the intrinsic message characteristics of a threat appeal (namely, message direction, message frame and graphic image). In doing so, the spectrum of relevant literature is surveyed, and used to develop a theoretical model which serves to integrate key strands of theory into a coherent model. In particular, the emotional and cognitive responses to the threat appeal manipulations are hypothesised to influence behaviour intentions and expectations pertaining to future behaviour. Using data from a randomised experiment with a sample of 681 participants, the conceptual model was tested using analysis of covariance. The results for the conceptual framework were encouraging overall, and also with regard to the individual hypotheses. In particular, empirical results showed clearly that emotional responses to the intrinsic message characteristics are not restricted to fear, and that different responses to threat appeals were clearly attributed to specific intrinsic message characteristics. In addition, the inclusion of anticipated emotions alongside cognitive appraisals in the framework generated interesting results. Specifically, immediate emotions did not influence key response variables related to future behaviour, in support of questioning the assumption of the prominent role of fear in the response process that is so prevalent in existing literature. The findings, theoretical and practical implications, limitations and directions for future research are discussed

This is your brain on neuromarketing:reflections on a decade of research

In this commentary, we reflect on the last decade of research in the field of neuromarketing and present a schematic illustration of the basic process of a typical neuromarketing study. We then identify three critical points of interest in this illustration that have not received enough discussion in neuromarketing-relevant literature, and which we consider to be somewhat problematic. These are the dominance of event-based designs in neuromarketing, the potential of alternative modalities in neuromarketing and the current focus on reverse inference in neuromarketing. We argue that, taken together, these points have substantive implications for the development of a more reflective neuromarketing, which in turn has greater potential to make a positive impact on marketing knowledge, marketing practice and public perceptions of marketing activity in general

Material and efficient cause interpretations of the formative model: resolving misunderstandings and clarifying conceptual language

This paper presents a causal explanation of formative variables that unpacks and clarifies the generally accepted idea that formative indicators are ‘causes’ of the focal formative variable. In doing this, we explore the recent paper by Diamantopoulos and Temme (AMS Review, 3(3), 160-171, 2013) and show that the latter misunderstand the stance of Lee, Cadogan, and Chamberlain (AMS Review, 3(1), 3-17, 2013; see also Cadogan, Lee, and Chamberlain, AMS Review, 3(1), 38-49, 2013). By drawing on the multiple ways that one can interpret the idea of causality within the MIMIC model, we then demonstrate how the continued defense of the MIMIC model as a tool to validate formative indicators and to identify formative variables in structural models is misguided. We also present unambiguous recommendations on how formative variables can be modelled in lieu of the formative MIMIC model

Association of socioeconomic status with 30-day survival following out-of-hospital cardiac arrest in Scotland, 2011-2020

BACKGROUND AND AIMS: The aim of this study was to investigate the crude and adjusted association of socioeconomic status with 30-day survival after out-of-hospital cardiac arrest (OHCA) in Scotland and to assess whether the effect of this association differs by sex or age.METHODS: This is a population-based, retrospective cohort study, including non-traumatic, non-Emergency Medical Services witnessed patients with OHCA where resuscitation was attempted by the Scottish Ambulance Service, between April 1, 2011 and March 1, 2020. Socioeconomic status was defined using the Scottish Index of Multiple Deprivation (SIMD). The primary outcome was 30-day survival after OHCA. Crude and adjusted associations of SIMD quintile with 30-day survival after OHCA were estimated using logistic regression. Effect modification by age and sex was assessed by stratification.RESULTS: Crude analysis showed lower odds of 30-day survival in the most deprived quintile relative to least deprived (OR 0.74, 95%CI 0.63-0.88). Adjustment for age, sex and urban/rural residency decreased the relative odds of survival further (OR 0.56, 95%CI 0.47-0.67). The strongest association was observed in males &lt; 45 years old. Across quintiles of increasing deprivation, evidence of decreasing trends in the proportion of those presenting with shockable initial cardiac rhythm, those receiving bystander cardiopulmonary resuscitation and 30-day survival after OHCA were found.CONCLUSIONS: Socioeconomic status is associated with 30-day survival after OHCA in Scotland, favouring people living in the least deprived areas. This was not explained by confounding due to age, sex or urban/rural residency. The strongest association was observed in males &lt; 45 years old.</p

The welfare and access to veterinary health services of mules working the mountain trails in the Gorkha region, Nepal

Working equid populations are mainly present in low to middle-income countries, their work directly contributing to the lives of people reliant on their presence. Although assistance from working equids is important to support people and their communities in these regions, their welfare is often poor. This study aims to provide insight into the welfare status of mules distributing supplies in the Gorkha region of Nepal; a population of working equids which has been largely overlooked and under recorded. The welfare of mules was assessed via the Equid Assessment Research and Scoping (EARS) tool using a trained assessor; livelihood surveys gathered basic demographic and ownership information; and semi-structured interviews gained the perspectives of 26 key informants. Mule body condition was found to be ideal in many cases, but their management was in the majority of cases inappropriate; characterised by integumentary trauma from equipment use and inhumane handling, unsuitable dietary provision, and insufficient access to water. This difficult situation was compounded by inadequate access to suitably qualified, experienced veterinary professionals able to offer appropriate levels of support. Organisations aiming to improve welfare in these remote locations need a multifaceted approach where owners are facilitated and empowered to improve the welfare of their own equids; in addition, industry professionals are encouraged to improve training and provision within veterinary service

Optimization and experimental verification of coplanar interdigital electroadhesives

A simplified and novel theoretical model for coplanar interdigital electroadhesives has been presented in this paper. The model has been verified based on a mechatronic and reconfigurable testing platform, and a repeatable testing procedure. The theoretical results have shown that, for interdigital electroadhesive pads to achieve the maximum electroadhesive forces on non-conductive substrates, there is an optimum electrode width/space between electrodes (width/space) ratio, approximately 1.8. On conductive substrates, however, the width/space ratio should be as large as possible. The 2D electrostatic simulation results have shown that, the optimum ratio is significantly affected by the existence of the air gap and substrate thickness variation. A novel analysis of the force between the electroadhesive pad and the substrate has highlighted the inappropriateness to derive the normal forces by the division of the measured shear forces and the friction coefficients. In addition, the electroadhesive forces obtained in a 5 d period in an ambient environment have highlighted the importance of controlling the environment when testing the pads to validate the models. Based on the confident experimental platform and procedure, the results obtained have validated the theoretical results. The results are useful insights for the investigation into environmentally stable and optimized electroadhesives

Development of a BCG challenge model for the testing of vaccine candidates against tuberculosis in cattle

Vaccination is being considered as part of a sustainable strategy for the control of bovine tuberculosis (BTB) in the UK. The live attenuated Mycobacterium bovis bacillus Calmette-Guerin (BCG) has been used experimentally to vaccinate cattle against BTB. However, BCG confers partial protection against BTB and therefore, there is a need to develop improved vaccines. BTB vaccine efficacy experiments require the use of biosafety level 3 facilities which are expensive to maintain, generally oversubscribed and represent a bottle neck for the testing of vaccine candidates. One indicator of the induction of protective responses would be the ability of the host's immune response to control/kill mycobacteria. In this work we have evaluated an intranodal BCG challenge for the selection of vaccine candidates at biosafety level 2 which are capable of inducing mycobactericidal responses. To our knowledge, this is the first such report. Whilst BCG only confers partial protection, it is still the standard against which other vaccines are judged. Therefore we tested the BCG intranodal challenge in BCG (Danish strain) vaccinated cattle and showed that vaccinated cattle had lower BCG cfu counts than naïve cattle at 14 and 21 days after intranodal challenge with BCG (Tokyo strain). This model could help prioritize competing TB vaccine candidates and exploration of primary and secondary immune responses to mycobacteria

Investigation of relationship between interfacial electroadhesive force and surface texture

A novel investigation into the relationship between the obtainable interfacial electroadhesive forces and different surface textures is presented in this paper. Different surface textures were generated then characterized based on a recognized areal-based non-contact surface texture measurement platform and procedure. An advanced electroadhesive force measurement platform and procedure were then implemented to measure the obtainable electroadhesive forces on those different surface textures. The results show that the obtained interfacial electroadhesive forces increase with decreasing Sq (root mean square height) value of the substrate surface provided that the difference in Sq between the different substrates is over 5 μm. Also, the higher the applied voltage, the larger the relative increase in electroadhesive forces observed. However, when the difference of Sq value between different substrate surfaces is below 2 μm, the obtained interfacial electroadhesive forces do not necessarily increase with decreasing Sq. Furthermore, the obtainable electroadhesive forces are not necessarily the same when the Sq value of two substrate surfaces are the same due to the fact that the direction of the surface texture plays an important role in achieving electroadhesive forces

Toward adaptive and intelligent electroadhesives for robotic material handling

An autonomous, adaptive, and intelligent electroadhesive material handling system has been presented in this paper. The system has been proposed and defined based on the identification of a system need through a comprehensive literature review and laboratory-based experimental tests. The proof of the proposed concept has been implemented by a low cost and novel electroadhesive pad design and manufacture process, and a mechatronic and reconfigurable platform, where force, humidity, and capacitive sensors have been employed. This provides a solution to an autonomous elelctroadhesive material handling system that is environmentally and substrate material adaptive. The results have shown that the minimum voltage can be applied to robustly grasp different materials under different environment conditions. The proposed system is particularly useful for pick-and-place applications where various types of materials and changing environments exist such as robotic material handling applications in the textile and waste recycling industry

Geometric optimisation of electroadhesive actuators based on 3D electrostatic simulation and its experimental verification

A systematic research methodology for the performance evaluation of different electroadhesive pad geometries is demonstrated in this paper. The proposed research method for the investigation was based on a 3D electrostatic simulation using COMSOL Multiphysics, a cost-effective electroadhesive pad design and manufacturing process based on solid-ink printing, chemical etching, conformal coating, and an advanced and mechatronic electroadhesive force testing platform and procedure. The method has been validated using 2 novel pad designs, approximate 21 cm x 19 cm, compared with the normal comb design, on the glass and aluminium plate. The experimental results showed that: 1) on the glass substrate, a relative increase of 1% and 28% in the electroadhesive forces obtainable can be seen in the curve-comb pad and the worm-comb pad respectively; and 2) on the Al substrate, a relative increase of 5% and 12% can be seen. This manifests that the two new pad designs, especially the worm-comb shape design, are better at generating larger electroadhesive forces. The comparison between the simulation results and experimental results proved that proposed method is promising for evaluating the pad design before spending time and money on pad manufacture and testing