A Contrastive Study of the Phonological System of English and Korean

This study is intended as a contrastive analysis of selected aspects of the phonological systems of English and Korean. Contrastive analysis is basically the manner in which most foreign language courses are taught. The field of contrastive linguistics has recently split into three areas: traditional contrastive analysis, error analysis, and interlanguage. Contrastive analysis is concerned with the comparison of two languages in order to determine both the similarities and differences between them. This study is based phonology which compares on the theory phonological of contrastive languages in order to determine areas properties of two in the phonological system of one language which may create learning difficulties for speakers of the other language. In this study, the focus is on the contrastive analysis of-phonological systems of English and Korean, e.g., sound systems, phonological processes, and phonotactics. Especially in the section of Korean phonology, the emphasis is on purely phonological phenomena, which are dependent upon the formation of phonological rules. In English sections, I treat the important and salient phonological phenomena. The introduction provides general information relevant to this study

The Effect Of Brand Experience Provider On Brand Experience: Focus On Korean Cosmetic Brand Shop

This present research distinguishes brand experience providers of cosmetic companies that include three elements: Brand identity elements of cosmetic brand shops (feminine and environmental-friendly brand identity); Marketing mix elements (level of iconic product, level of steady-seller product, reasonable pricing, convenience of location, quality of additional service); Cosmetic brand store elements (effective product assortment, atmosphere of a store, availability of testers, proficiency of consultants). This paper aims to explore these elements and the effect of brand experience provider on all brand experience dimensions; sensory, affective, intellectual, and behavioral experience. After the review of extant studies, we propose 11 hypotheses. Based on the collected 295 consumers of experienced cosmetic brand shop, the proposed model is testified with the SPSS 15.0 and AMOS 7.0 is supported. According to the result of empirical analysis, it turns out that, in terms of characteristics of brand experiential provider, 'feminine brand identity', 'iconic product', 'steady seller product', 'convenient location', 'additional service quality', 'assortment', 'atmosphere', 'self-tester', and 'consultant' affected the customers' holistic brand experience of cosmetic brand shop. However, 'environmental-friendly brand identity', 'reasonable price' results to have no influence on the holistic brand experience of brand of cosmetic brand shop. The study produced a theoretical implication on brand experience that it empirically approached to factors of brand experiential provider on holistic brand experience of store. The earlier studies were at best conceptual analysis or they mainly dealt with in-store factor, whereas this paper divides factors that affect the customer's overall experience into 'brand identity', 'marketing mix strategy', and 'physical environment of in-store'