“Click & experience. Just virtually there.” The Effect of a Destination Website on Tourist Choice: Evidence from Italy

A destination’s website has a strategic relevance in order to attract potential tourists; the more useful the website is perceived, the greater the influence on visiting the destination. Web users usually Google a destination in order to collect information on it and have their functional, aesthetic, or visual information needs satisfied. This article, in an attempt to measure the effect of the new regional portal on the Apulian territorial brand notoriety and the tourist flows, investigates the effectiveness of the portal in matching tourist needs and place features, through primary and secondary data