Religion, Spirituality, and Advertising

This article introduces the special section on Religion, Spirituality, and Advertising. A person’s belief in a religion or their spiritual identity can have a direct influence on the way they live and their attitudes and values. This can also impact an individual’s perception toward an advertiser’s message and images or advertising in general. While studies on the topic of religion and spirituality in the marketing literature are on the rise, there is still a substantive research gap on this topic, particularly on the theoretical and empirical developments pertaining to the influence of religion on various aspects of advertising topics. For this special section, the Call for Papers resulted in 37 submissions, which finally resulted in five articles that present a different focus on the topic and aim to encourage new discourse into the area of religion, spirituality, and advertising

Australian consumers\u27 decision-making styles for everyday products

Investigated are the decision-making styles of Australian consumers for everyday products. Specifically, the applicability of Sproles and Kendall\u27s Consumer Styles Inventory (CSI) is examined in relation to the purchase of everyday products. Based on a sample of 214 respondents who had recently purchased a confectionery product, exploratory and confirmatory factor analysis is used to validate the CSI. Six decision-making styles are retained from the original CSI (\u27perfectionist, high quality\u27, \u27confused by over-choice\u27, \u27impulsive\u27, \u27habitual/brand loyal\u27, \u27novelty/fashion\u27, and \u27recreation conscious\u27) and one new decision-making style is developed (\u27rational, price conscious\u27). Marketing and managerial implications are discussed

Religiosity and Digital Piracy: An Empirical Examination

This study aims to examine the relationship between religiosity,attitudes to digital piracy, and behavioral intention. A totalof 400 questionnaires were completed by members of a Christianmega-church in Indonesia. Cluster analysis and MANOVAwere employed to determine whether there are significant differencesbetween the less religious, moderately religious, andhighly religious respondents in their attitude to digital piracy andbehavioral intention. This study provides empirical evidence thathighly religious respondents have a stronger attitude against digitalpiracy and are more willing to stop purchasing pirated mediacompared to the less religious and moderately religious respondents

The Role of Religious Leaders on Digital Piracy Attitude and Intention

This study examines the role of religious leaders and individual\u27s religiousness in affecting attitude towards digital piracy and behavior intention. The data analysis of 400 usable responses from a religious organisations provided several significant relationships. Attitude towards digital piracy and subjective norms has a negative relationship with digital piracy intention. There are also significant differences between highly religious and less religious respondents in terms of their attitude towards digital piracy, motivation to comply with their religious leaders, and intention to engage in digital piracy behavior

Investigating the role of religiosity as a deterrent against digital piracy

© 2017, © Emerald Publishing Limited.Purpose: The purpose of this paper is to examine the role of religiosity as a deterrent to habitual digital piracy behaviour. Specifically, it will examine the extent to which “religious teaching” affects consumer attitudes towards digital piracy and their habitual digital piracy behaviour in a developing market. Design/methodology/approach: In total, 400 usable samples were collected from large religious organisations in Indonesia using convenience sampling. The latent moderation structural equation technique was used to test the research hypotheses. Findings: The results indicated that: facilitating conditions are a significant driver of digital piracy habit; attitude towards piracy is a significant deterrent of digital piracy and moderates the relationship between facilitating conditions and habitual digital piracy; and religious teaching is a significant deterrent of digital piracy habit, mediated by attitude towards piracy. Originality/value: This study investigates the influence of Christian religious teaching as a deterrent to digital piracy behaviour. Further, it investigates the mediating and moderating role of attitude in a digital piracy context. The study findings would provide insights for policy makers to deter digital piracy behaviour through the use of religious appeals