Internationalization strategies of companies in the wine industry in Portugal – context, forms of action and performance.

This research project aims to analyze the competitive environment of companies in the wine sector in Portugal and assess the implications in the development of contingent strategic guidelines and different performances.Proposes to apply the methodological framework the IKST – Integrated Key for Strategic Thought for international expansion. The research was carried out at two levels: at a preliminary level – a general characterisation was made of the companies as to their resources, and at a central level – the examination of the strategic aspect of the companies was carried out. The research involved the collection of primary data (survey of 164 companies in the sector) and secondary data (from documentary nature). Explores the strategic aspect, analyzing the sector in terms of global and national context, in order to design a diagnostic context of action, using the models of PEST and 5 Forces. Identifies, based on various statistical techniques, the adopted style of strategic thought and the profile in terms of contextual variables, as well as the underlying economic performance

GLOBALIZATION AND INTERNATIONAL EXPANSION STRATEGIES OF THE WINE SECTOR COMPANIES IN PORTUGAL

This research aims to analyze the competitive environment of companies in the wine sector in Portugal and assess the implications in the development of contingent strategic guidelines and different performances. Proposes to apply the methodological framework IKST – Integrated Key for Strategic Thought for international expansion. The research was carried out at two levels: at a preliminary level – a general characterisation was made of the companies as to their resources, and at a central level – the examination of the strategic aspect of the companies was carried out. The research involved the collection of primary data (survey of 164 companies in the sector) and secondary data (from documentary nature). Explores the strategic aspect, analyzing the sector in terms of global and national context, in order to design a diagnostic context of action, using the models of PEST and 5 Forces. Identifies, based on various statistical techniques, the adopted style of strategic thought and their profile in terms of contextual variables, as well as the underlying economic performance

GLOBAL COMPETITIVE DYNAMICS AND INNOVATION IN THE BRAZILIAN WINE SECTOR: An analysis of Vale do São Francisco pole

The wine sector is currently facing a transformation all over the world. Facing a surplus, it rebuilds itself. In Brazil, firms assist to the decline of their market share (but reflecting a tendency to protectionism) to imported wines although per capita consumption begins to overcome discreetly an historical stagnation with perspectives of sustainable growth. Thus, it is of utmost importance to look for new capabilities in order to achieve greater integration in a globally fragmented market and with low attractiveness rates. The wine pole of Vale do São Francisco (VSF), though emergent, already needs to find a new strategic innovative positioning. However, it reveals some innovative features. This study has as its main objectives (a) to analyze the strategic and innovative adaptations of local firms; (b) to propose innovative additional lines of strategic action; and (c) to perspective their success possibilities in the new globalized competitive environment. The methodological positioning is set out through the study of multiple and exploratory cases

STRATEGY AND INNOVATION IN ORDER TO BE COMPETITIVE IN A GLOBALIZED WORLD; an evolutionary analysis of the emerging wine sector pole of São Francisco Valley (Brazil).

Globalized and fragmented, the wine production sector reconfigures itself. The New World Wine Producers innovate in wine sector management by means of industrial production logics. Brazil faces the challenge of reaching a wider global insertion. The emerging pole of Vale do São Francisco, through a comparative and exploratory multiple case study (2006 to 2010), shows an evolutionary phenomenology with some innovative features. The objective is to analyze the regional innovative strategic positioning and to present proposals to accrued innovative competitiveness

ESTRATÉGIAS DE INTERNACIONALIZAÇÃO: CONTEXTO, ACTUAÇÃO E PERFORMANCE DAS EMPRESAS DE VINHOS PORTUGUESAS

O presente trabalho de investigação visa analisar o contexto competitivo das empresas do sector vitivinícola e avaliar as implicações no desenvolvimento de orientações estratégicas contingentes e performances diversas. Propõe a aplicação do referencial metodológico Grelha Integrada de Reflexão Estratégica adaptada a um contexto de internacionalização - GIRE(i), estruturando a pesquisa em dois níveis, um preliminar, de caracterização genérica das empresas, e outro central, de análise da sua vertente estratégica. A pesquisa implicou a recolha de dados primários (questionário aos empresários do sector) e secundários (de natureza documental). Explora a vertente estratégica, analisando o contexto do sector em termos mundiais e nacionais, de forma a desenhar um diagnóstico do seu contexto de acção, recorrendo aos modelos PEST e Modelo das 5 Forças. Identifica, com base em diversas técnicas estatísticas, os tipos de reflexão estratégica adoptados e o seu perfil em termos de variáveis contextuais, assim como as performances económicas subjacentes

GLOBAL MARKET, GLOBAL STRATEGIC REFLECTION? A STRATEGIC APPROACH METHODOLOGY

The aim of this study is to analyse the internationalization strategies of Portuguese wine companies, considering their context factors, reflection style and performance. It intends to develop a review of the literature in the scope of the theories and strategies of internationalisation, complemented by systematic research within the sector, as part of business strategies. It proposes applying the methodological reference Integrated Grid for Strategic Reflection - GIRE(i), adapted to a context of international business, which structures research into two levels: a preliminary one, generic characterisation of the companies; along with a central one analysing its strategic strand. The empirical study, based on primary data (survey to the sector entrepreneurs) and on secondary documentary data, by applying multivariate statistical techniques, allowed the identification of strategic thinking styles based on the growth of a rather diverse external presence. Drawn on the qualitative (contextual and transactional) analysis it suggests guidelines for strategic action

Global Competitive Dynamics and Innovation in the Brazilian Wine Sector: Analysis of Vale do São Francisco Pole

O setor do vinho está atualmente a enfrentar transformações mundiais. Está-se reconstruindo. No Brasil, as empresas assistem ao declínio de seus market-share (mas refletindo uma tendência ao protecionismo) para os vinhos importados, enquanto o consumo per capita continua a superar discretamente uma estagnação histórica com perspectivas de crescimento sustentável. Assim, é de extrema importância olhar para novas capacidades, a fim de alcançar uma maior integração num mercado fragmentado globalmente e com baixas taxas de atratividade. O pólo de vinhos do Vale do São Francisco (VSF), embora emergente, já precisa encontrar um posicionamento estratégico inovador. No entanto, ele já revela algumas características inovadoras. Este estudo tem como principais objetivos (a) analisar as adaptações estratégicas e inovadoras das empresas locais; (b) propor linhas adicionais inovadoras de ação estratégica; e (c) mostrar as suas possibilidades de sucesso no novo ambiente competitivo globalizado. O posicionamento metodológico é estabelecido através do estudo de vários casos exploratórios

Estratégias de internacionalização - Contextos, formas de atuação, organização e performance das empresas vitivinícolas portuguesas

O presente trabalho de investigação visa analisar o contexto competitivo das empresas do setor vitivinícola e avaliar as implicações no desenvolvimento de orientações estratégicas contingentes e performances diversas. Propõe a aplicação do referencial metodológico Grelha Integrada de Reflexão Estratégica adaptada a um contexto de internacionalização - GIRE(i), estruturando a pesquisa em dois níveis, um preliminar, de caracterização genérica das empresas, e outro central, de análise da sua vertente estratégica. A pesquisa implicou a recolha de dados primários (questionário aos empresários do setor) e secundários (de natureza documental). Explora a vertente estratégica, analisando o contexto do setor em termos mundiais e nacionais, de forma a desenhar um diagnóstico do seu contexto de ação, recorrendo aos modelos PEST e Modelo das 5 Forças. Identifica, com base em diversas técnicas estatísticas, os tipos de reflexão estratégica adotados e o seu perfil em termos de variáveis contextuais, assim como as performances económicas subjacentes; ABSTRACT: This aim of this research work is to analyze the competitive environment of companies in the wine sector and assess the implications in the development of contingent strategic directions and performances. Intends to develop a literature review within the framework of international strategies and theories, complemented by systematic research in the sector within the business strategy. Proposes to apply the methodological framework of Grid Integrated Strategic Reflection adapted to an increasingly international - GIRE(i) structuring the research on two levels, a preliminary characterization of the generic companies, and another central aspect of its strategic analysis. The empirical study, supported on primary data (questionnaire) and secondary in nature documentary and by applying multivariate statistical techniques, allowed the identification of strategic thinking styles based on the presence of external growth but widely dispersed. Based on qualitative analysis (contextual and transactional) are suggested lines of strategic action

GLOBAL MARKET. GLOBAL STRATEGIC RFLECTION? A STRATEGIC APPROACH METHODOLOGY

ABSTRACT This paper aims to analyze the competitive environment of international companies in the wine sector and assess the implications in terms of development of strategic guidelines and quotas various performances. We propose the application of the methodological Integrated Grid of Strategic Reflection (IGSR), based on a literature from the literature (business management and viticulture), primary data collection and creative reflection. For qualitative analysis we used the PEST method and five forces model of Porter and in quantitative analysis were applied univariate and multivariate techniques (factor analysis, clustering, discriminant and analysis of variance). The results show that thinking styles are based on growth, albeit with a bit disjointed and consistent presence. Finally, we suggest lines of strategic action that can enhance the competitiveness of industry in an aggressive competitive environment, marked by the globalization of the markets. KEYWORDS: Strategic Management, Internationalization, Wine Industry, Wine, Portugal RESUMO Este trabalho visa analisar o contexto competitivo internacional das empresas do sector vitivinícola e avaliar as implicações em termos de desenvolvimento de orientações estratégicas contingentes e performances diversas. Propõe-se a aplicação do referencial metodológico Grelha Integrada de Reflexão Estratégica (GIRE), assente em pesquisa bibliográfica de literatura da especialidade (gestão empresarial e vitivinicultura), recolha de dados primários e reflexão criativa. Na análise qualitativa recorreu-se à análise PEST e Modelo das 5 forças de Porter e na análise quantitativa aplicaram-se técnicas univariadas e multivariadas (análise factorial, de clusters, discriminante e análise de variância). Os resultados revelam estilos de reflexão que assentam essencialmente no crescimento, embora com uma presença externa muito dispersa. Por fim, sugerem-se linhas de actuação estratégica capazes de melhorar a competitividade das empresas do sector num quadro concorrencial agressivo, marcado pela globalização de mercados