Tourism Quality and Sustainability Programmes, Labels and Criteria in the Barents Region

The Barents Euro-Arctic Region has a great potential to be even more attractive destination for international tourism, since tourism industry keeps growing despite the economic difficulties. Joint Working Group on Tourism of the Barents Euro-Arctic Council promotes tourism in the area. The Barents Interregional Tourism Action Plan (2013) highlighted the need to develop sustainability and quality of tourism. The Multidimensional Tourism Institute, Finland conducted a study on tourism quality and sustainability programmes, labels and criteria in the Barents region. The study was financed by Ministry of Foreign Affairs of Finland (The Baltic Sea, Barents and Arctic region instrument