EFFECT OF GENERIC ADVERTISING ON THE DEMAND FOR FLUID MILK: THE CASE OF THE TEXAS MARKET ORDER

This analysis indicates that generic advertising expenditures, ceteris paribus, generated rightward shifts in demand for fluid milk in the Texas Market Order over the period January 1980 to September 1988. Generally, the results from this study are in agreement with previous research efforts which suggest that generic advertising can increase the demand for fluid milk. Importantly, in this analysis, the impacts of television and radio advertising have been effectively disentangled. Television advertising generates a response that wears off more quickly than radio advertising. Also, the long-run effect of radio advertising is bout 1.75 times greater than the long-run effect of television advertising.Demand and Price Analysis, Marketing,

DETERMINANTS OF HOUSEHOLD EXPENDITURE ON FRESH VEGETABLES

Consumer/Household Economics,

REVISITING ENGEL'S LAW: EXAMINING EXPENDITURE PATTERNS FOR FOOD AT HOME AND AWAY FROM HOME

Expenditure patterns were examined for food partitioned into food at home and away from home to test the veracity of Engel's law. The analysis employed several functional forms and a Heckman two-step methodology to account for censored-response bias. Engel's law was verified in every case.Consumer/Household Economics,

IMPACTS OF HOUSEHOLD COMPOSITION ON CONVENIENCE AND NONCONVENIENCE FOOD EXPENDITURES IN THE SOUTH

Consumer/Household Economics,

Observations on Economic Adulteration of High-Value Food Products: The Honey Case

The paper highlights the issue of economic adulteration of high-value food products and provides a context for discussion and analysis based on experiences with the U.S. honey industry. Perspectives on economic adulteration are identified, trends relevant to the issue of economic adulteration are discussed, and industry opinions on economic adulteration of honey are summarized. The paper is based on research funded by the National Honey Board to provide a platform for industry dialogue on the need for a quality-assurance program.Agribusiness,

Radical Pragmatism: An Operator’s Guide

Huw Price has recently argued that representationalism – the notion that the primary function of statements is to represent the world – is an utter failure. In its place he proposes a “global expressivism” that instead links the meaning of statements to how they are used. This makes his global expressivism a kind of pragmatism: a linguistic pragmatism because it focuses on linguistic meaning; a radical pragmatism because it rejects representationalism across the board. Price also introduces a distinction between two types of representation: external representation, which he mostly rejects, and internal representation, which he champions. In this article I weigh the strengths of Price’s radical pragmatism. I conclude that radical pragmatism has significant benefits, especially if we supplement external and internal representation with a third variety that I call operational representation

A Profile of Immigrants in Arkansas

Discusses key demographic trends, economic factors, and public policy issues associated with immigrants in Arkansas, which has the fourth-fastest-growing immigrant population in the nation

The Amazon Echo: Usability Evaluation

Background: The Amazon Echo is a home assistant device which allows people to interact verbally with online software tools or smart home devices and electronics. The purpose of this study was to test the usability of the device by conducting a variety of user-centered analyses. Method: Researchers performed a usability heuristics evaluation to gain an understanding of the system’s features and functions from a top-down perspective. An Out of Box Experience (OOBE) was conducted to capture users’ attitude of the device. Next, several tasks were performed which represent users\u27 everyday interactions with these devices. Participants then completed the system usability scale (SUS) to rate their experience. Results: Time on task was measured to analyze quantitative data and participants were asked to rate the difficulty of each task. Preliminary results indicate a setup time of approximately five minutes. Microsoft product reaction cards were used to capture initial and post-trial reactions to the device. Easy to use and efficient are two common terms appearing in the participant\u27s explanation of their feeling towards using the device. Conclusions: By collecting this information, our research team can paint an entire picture explaining benefits and flaws encountered by users and experts alike