Erratum to “Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience” [J. Consum. Psychol. 20 (2010) 410–418]

Peer Reviewedhttps://deepblue.lib.umich.edu/bitstream/2027.42/142138/1/jcpy372.pd

A sense of things to come: Future research directions in sensory marketing

The exciting exploration on sensory marketing presented in this book is just the foundation upon which to build future research. There are myriad unexplored questions and innumerable directions in which to take this research. Our goal in this chapter is not to provide an exhaustive array of these future directions, but rather to stimulate the reader into exploring new ideas. We present possible future directions for each sense individually (vision, audition, smell, touch, taste), and conclude with ideas for future research addressing the interplay among multiple senses within consumer behavior

A mixed-methods approach to understanding barriers and facilitators to healthy eating and exercise from five European countries: highlighting the roles of enjoyment, emotion and social engagement

Healthy adults are consistently falling below national and international recommendations for physical activity and dietary intake across Europe. This study took a co-creative approach with adult samples from five European countries to qualitatively and quantitatively establish motivators, barriers and sustaining factors for positive health behaviour change. Stage 1 delivered a newly-designed online programme, creating a community who identified challenges, motivators and solutions to sustaining positive healthy eating and physical activity behaviours. Stage 2 administered an online survey (developed from Stage 1 findings) to a larger sample to quantify the relative importance of these motivators and barriers. Results from both stages indicated enjoyment, positive emotions, and reward as key motivators for both behaviours across all five countries. Barriers included habit-breaking difficulties, temptation and negative affective states. Those with a high BMI placed more importance on social pressure than those with healthy BMI. Participants’ reports of motivators and barriers reflected relevant approaches from consumer science, behavioural economics, and psychology. Interventions supporting adults who are not chronically ill but would benefit from improved diet and/or physical activity should not focus exclusively on health as a motivating factor. Emphasis on enjoyable behaviours, social engagement and reward will likely improve engagement and sustained behaviour change

Does non-diagnostic touch of business documents affect the judgment of professionals and institutions?

International audienc

Does non-diagnostic touch of business documents affect the judgment of professionals and institutions?

International audienc

Does non-diagnostic touch of business documents affect the judgment of professionals and institutions?

International audienc

Does non-diagnostic touch of business documents affect the judgment of professionals and institutions?

International audienc

Portuguese and French validation of need for drama (NFD) scale in consumer behavior

International audienc

Le besoin de drame : validation d'échelle en France et au Portugal

International audienc

Le besoin de drame : validation d'échelle en France et au Portugal

International audienc