Creación, dinamización y puesta en valor del destino turístico emergente: campiña turística sevillana

En el presente artículo intentamos mostrar un modelo de dinamización de La Campiña Turística Sevillana. Para ello, comenzaremos con la creación y justificación del destino turístico, diseñaremos el producto y lo orientaremos hacia la demanda y segmentos turísticos adecuados. Ello está justificado en que esta área geográfica, en los últimos cinco años, ha apostado firmemente por la diversidad y el desarrollo integral del destino, con la vista puesta en un desarrollo turístico sostenible y de calidad, que ha contribuido a mejorar la calidad de vida de su sociedad. La clave turística de este destino está en la diversidad histórica y paisajística que la caracteriza. En estos momentos, Campiña Turística se encuentra en una situación favorable de cara al turismo potencial. Por ello, distintos organismos públicos como Prodetur, S.A., aúnan esfuerzos para unir siete localidades no pertenecientes a una organización territorial determinada, formar el destino turístico emergente Campiña Turística, y dinamizarlo cumpliendo todos los requisitos vigentes en la normativa en materia turística, dotándolo de todos los instrumentos necesarios para poder elevarlo hacia la excelencia.In this article we attempt to provide a dinamization model of the Tourism in the Sevillian Countryside (Campiña Turística Sevillana). To do this, we start with the creation and justification of the destination; we will design the product and demand- driven and appropriate tourist segments. This is justified in this geographic area, as in the last five years, is strongly committed to diversify and arrive at the integral development of destination, in order to reach a sustainable tourism development and quality, which has helped improve the quality of life of their society. The key of this tourist destination is the historic and scenic diversity that characterizes it. At present, Tourism in the Sevillian Countryside is in a good position facing the tourism potential. Therefore, various public bodies as Prodetur SA join forces to connect seven locations without territorial organization determined to form the emerging tourist destination Tourism in the Countryside, doing a dinamization, meeting all requirements in the tourism industry standards, and providing it with all the tools they need to raise it toward excellence

La oferta académica del nuevo grado en turismo en la EUEE de la Universidad de Sevilla y las necesidades formativas demandadas por el sector turístico

El trabajo que se presenta realiza un estudio comparativo entre la oferta académica del Grado en Turismo en la Escuela Universitaria de Estudios Empresariales de la Universidad de Sevilla, en fase de aprobación, y las necesidades formativas que demanda el sector turístico. Mediante una encuesta a entidades, empresas y corporaciones, con las que la EUEE mantiene acuerdos de práctica, se intenta detectar los puntos fuertes y débiles que la oferta formativa del Centro tiene para el sector profesional. Los resultados muestran que los módulos que desarrollan competencias transversales son más valorados que los que desarrollan competencias específicas modulares. Además, todas las materias del Grado tienen una valoración media o alta. Finalmente, los estudiantes realizan actividades de prácticas en empresa que poseen escaso nivel creativo y baja responsabilidad en la organización.This paper presents a comparative study between the offer of an academic Tourism degree at the Business School in the University of Seville, in the process of adoption and the training needs required by the tourism industry. Through a survey of institutions, companies and corporations, with which EUEE maintains placement agreements, we try to identify the strengths and weaknesses of the training Center for the professional sector. The results show that the modules that develop transversals skills are more valued than those that develop specific modules. In addition, all subjects have a medium or high assessment. Finally, students execute work placements that have little creativity and low-level of responsibility in the organization

Archaeological remains from the siege of Madinat Basta (Baza, Spain), by the catholic monarchs in 1489

The Catholic Monarchs (Isabella I of Castile and Ferdinand II of Aragon) besieged the cities of the last Islamic kingdom on the Iberian Peninsula during the War of Granada (1482-1492), until surrender the capital of the Nasrid dynasty, Madinat Garnata and Madina Alhambra. The military campaigns were strategically programmed. A series of cities was chosen so that their fall would cause the surrender of a part of the territory, due to a domino effect. The capture of Madinat Basta (Baza), to the extreme North of the Nasrid kingdom, was seen as an easy target by the strategists of the Catholic Monarchs. However, the battle-hardened defence of the population and the special configuration and territorial layout of the city resulted in one of the hardest sieges of the campaign, lasting from mid-June to the beginning of December, 1489. To achieve this goal they adopted a strategy that Scipio Africanus the Younger had already developed in 133 B.C., when he surrounded the Celtiberian city of Numantia. Around Baza there are archaeological remains of different structures that can be linked to this conflict. In this communication we have analysed the fortification works that could have been built during the Christian siege of 1489, on the basis of the archaeological evidence and the historical written sources.Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech

Analysis of the importance and value of price in the demand of a tourism destination

Tourism sector companies use Revenue Management practices, namelydynamic pricing techniques to address issues such as seasonality, fixed inventory or perishability. Customers are aware of these practices and look for the best Va l u e f o r M o n e ythey can get in their purchases. The concept of value has a quite relevant dimension. And the price is not only perceived as a number, a negative factororresource consuming, it is many timesa sign that advisescustomers on quality and value and,for this reason,absolute price is one of the most important attributes in value perception (Ceylana et al., 2014)and price perception.Literature has focused largely on the management side of pricing strategy, specificallyon Revenue Management practices. In what concerns customers literature has focused its attention on the acceptation of those practices, price fairness, and the attributes and less onhowthe price itselfis perceived, how expectation is affected and how it affects choice and purchase decisions, that is on price perception. It is fundamental to understand how consumers perceive prices and what factors influence those perceptions. How do prices influence demand? How do consumers judge destination prices when making choices? How does that judgement affect their buying intentions?Methodology: a theoretical framework will be developed relating the variables of price, Revenue Management, service, perceived value, e-WOM and purchase behaviour, that will allow an investigation on how Lisbon tourists evaluate price.Results may help companies, namely hotels, to improve their pricing and positioning strategies, keeping themselves competitive and profitable, and keeping customers happy.This investigation is still in an early and exploratory stage; therefore, this communication will present the first approach to the theme

Heuristic usability evaluation on games: a modular approach

Heuristic evaluation is the preferred method to assess usability in games when experts conduct this evaluation. Many heuristics guidelines have been proposed attending to specificities of games but they only focus on specific subsets of games or platforms. In fact, to date the most used guideline to evaluate games usability is still Nielsen’s proposal, which is focused on generic software. As a result, most evaluations do not cover important aspects in games such as mobility, multiplayer interactions, enjoyability and playability, etc. To promote the usage of new heuristics adapted to different game and platform aspects we propose a modular approach based on the classification of existing game heuristics using metadata and a tool, MUSE (Meta-heUristics uSability Evaluation tool) for games, which allows a rebuild of heuristic guidelines based on metadata selection in order to obtain a customized list for every real evaluation case. The usage of these new rebuilt heuristic guidelines allows an explicit attendance to a wide range of usability aspects in games and a better detection of usability issues. We preliminarily evaluate MUSE with an analysis of two different games, using both the Nielsen’s heuristics and the customized heuristic lists generated by our tool.Unión Europea PI055-15/E0