Internationalisation of Spanish fashion brand Zara

Zara is one of the world’s most successful fashion retailers operating in 59 countries. However, there is little research about the firm in English as the majority of publications have been written in Spanish. This paper seeks to address this gap in the literature by examining the internationalisation process of Zara. This study adopts an in-depth case approach based on extensive secondary research. Literature published in both English and Spanish has been reviewed, including company documents such as annual reports. The paper starts with a brief overview of the global textile and clothing industry, followed by the case study of Zara. The main part of the case examines the key aspects in the internationalisation of Zara namely: motives for internationalisation, market selection, entry strategies, and international marketing strategies. In the final section, comparisons are made between Zara and two of its main competitors, H&M and Gap

Scaling from Jupiter to pulsars and the acceleration of cosmic ray particles by pulsars, 3

An expression for the rate of energy generation by a pulsar an estimate of contribution from all the pulsars in our galaxy to the observed cosmic ray intensity was presented. The theory was then developed to an expanded version, and observational facts supporting the theory were cited

The composition of heavy ions in solar energetic particle events

Recent advances in determining the elemental, charge state, and isotopic composition of or approximate to 1 to or approximate to 20 MeV per nucleon ions in solar energetic particle (SEP) events and outline our current understanding of the nature of solar and interplanetary processes which may explain the observations. Average values of relative abundances measured in a large number of SEP events were found to be roughly energy independent in the approx. 1 to approx. 20 MeV per nucleon range, and showed a systematic deviation from photospheric abundances which seems to be organized in terms of the first ionization potential of the ion. Direct measurements of the charge states of SEPs revealed the surprisingly common presence of energetic He(+) along with heavy ion with typically coronal ionization states. High resolution measurements of isotopic abundance ratios in a small number of SEP events showed these to be consistent with the universal composition except for the puzzling overabundance of the SEP(22)Ne/(20)Ne relative to this isotopes ratio in the solar wind. The broad spectrum of observed elemental abundance variations, which in their extreme result in composition anomalies characteristic of (3)He rich, heavy ion rich and carbon poor SEP events, along with direct measurements of the ionization states of SEPs provided essential information on the physical characteristics of, and conditions in the source regions, as well as important constraints to possible models for SEP production

Duration distributions for different softness groups of gamma-ray bursts

Gamma-ray bursts (GRBs) are divided into two classes according to their durations. We investigate if the softness of bursts plays a role in the conventional classification of the objects. We employ the BATSE (Burst and Transient Source Experiment) catalog and analyze the duration distributions of different groups of GRBs associated with distinct softness. Our analysis reveals that the conventional classification of GRBs with the duration of bursts is influenced by the softness of the objects. There exits a bimodality in the duration distribution of GRBs for each group of bursts and the time position of the dip in the bimodality histogram shifts with the softness parameter. Our findings suggest that the conventional classification scheme should be modified by separating the two well-known populations in different softness groups, which would be more reasonable than doing so with a single sample. According to the relation between the dip position and the softness parameter, we get an empirical function that can roughly set apart the short-hard and long-soft bursts: $SP = (0.100 \pm 0.028) T_{90}^{-(0.85 \pm 0.18)}$, where $SP$ is the softness parameter adopted in this paper.Comment: 20 pages, 10 figure

Solar Modulation of the Galactic Helium Spectrum Above 30 Mev Per Nucleon

Time measurements of differential energy spectra and flux of primary helium nuclei by use of charged particle telescope