9 research outputs found
Deregulation and Competition : Lessons from the Airline Industry
No full textThis thought-provoking book chronicles the evolution of the airline industry and explains what lies ahead for airlines across the globe. Taking the US airline industry as an in-depth case study, the authors present compelling evidence on how the paradigm shift that is taking place in the airline industry is linked to the big-bang approach to deregulation.https://engagedscholarship.csuohio.edu/busmarkt_bks/1000/thumbnail.jp
Deregulation and Competition : Lessons from the Airline Industry
No full textThis thought-provoking book chronicles the evolution of the airline industry and explains what lies ahead for airlines across the globe. Taking the US airline industry as an in-depth case study, the authors present compelling evidence on how the paradigm shift that is taking place in the airline industry is linked to the big-bang approach to deregulation.https://engagedscholarship.csuohio.edu/busmarkt_bks/1000/thumbnail.jp
Customer Satisfaction of Mobile-Internet Users: An Empirical Approximation for the Case of Spain
No full textDeterminants of Entrepreneurial Intention among University Students in Korea and China : Moderating effect of Nationality and Major
No full text
Peter Drucker on marketing: an exploration of five tenets
No full textThe authors review Peter Drucker’s contributions to marketing theory and practice. A bibliometric analysis of Drucker’s academic influence in marketing is presented. The five main tenets that are derived from the bibliometric study are expanded upon as follows: (1) The Marketing Concept: Creating Value for Customers; (2) Broadened Role of Marketing in Society: Corporate Social Responsibility, Consumerism, Social Marketing, and Lessons from Non-Profit Organizations; (3) Contributions to Marketing Strategy: The Obvious and Not So Obvious; (4) Marketing-Innovation Interface: New Product Development; (5) Future of Globalization: Rise of Non-National Enterprises
