The 'return' of British-born Cypriots to Cyprus: a narrative ethnography

My thesis is the product of an in-depth qualitative study of the ‘return’ of British-born Cypriots to Cyprus. By specifically focusing on the second generation, my thesis seeks to rectify the lacuna in research on the second generation’s connections to the ethnic homeland, capitalising on these migrants’ positionalities with respect to questions of home and belonging. The thesis consists of eight chapters: Chapter 1 introduces the context in which the research was conducted; Chapter 2 provides the historical and geographical background for the Cypriot migration experience; Chapter 3 presents the methodological and ethical context in which my research was conducted; Chapters, 4, 5, 6 are the main empirical chapters, discussing the British-born Greek-Cypriot returnees’ experiences, motives and viewpoints, from childhood memories to today’s adult experiences; Chapter 7 provides an additional comparative angle through the inclusion of a subsample of British-born Turkish Cypriots; and finally, Chapter 8, my concluding chapter, revisits the research questions, draws comparisons with other empirical studies on second-generation return, and re-evaluates my methodological framework. Through the voices and life-narratives of second-generation British-Cypriot ‘return’ migrants – following a biographical timeline – the multifaceted perspectives in which notions of ‘return’, ‘home’ and ‘belonging’ can be viewed and experienced in a migratory context are revealed. My study shows the complexities and ambivalences involved when exploring ideas of ‘identity’ and ‘return’, views of ‘home’, and feelings of ‘belonging’ in the ancestral homeland – demonstrating how boundaries of such notions are blurred, eroded and re-established by a new generation of migrants, reflecting their time, experiences, choices and ideologies. My findings deconstruct the meaning of ‘return’, move beyond the primordial cultural confines of notions of ‘belonging’, and challenge the simple dichotomy of ‘home’ versus ‘away’, revealing new similarities (and differences) beyond such predefined labels and categories, which form the building blocks for new, contemporary, ways and spaces of belonging

Qualitative Migration Research: Viable Goals, Open-Ended Questions, and Multidimensional Answers

Following a brief review of the epistemological premises informing qualitative methodologies, I identify the key features of qualitative research undertaken in the verstehende or interpretative social-science tradition, which render it particularly well suited to capturing the inherent dynamics of the lived experience of human beings in general and, in our case, of immigrants: its multi-dimensionality; its ability to accommodate ambiguity and outright contradictions; its emphasis on the temporality and fluidity of social phenomena; and its insistence on the contextual and situational nature of human perceptions and agency. Next, I argue that the research goals appropriate for qualitative investigations as proposed by Charles Ragin (Constructing social research. Pine Forge Press, Thousand Oaks, 1994) – exploring diversity, giving voice, testing/refining theories or guiding concepts, and generating new research questions – can be realized by asking questions and gathering answers related to these issues in the context of (im)migrants’ experience. These claims are illustrated with questions asked and answers obtained through three standard methods of qualitative research: interviewing, observation, and document analysis. The examples draw from the current and emerging problem agendas in migration studies. I also discuss the strengths and limitations of research questions probing the complexity and un(der)determinacy of (im)migrants’ lives and the answers they generate

Challenges and opportunities in multichannel customer management

Multichannel customer management is the design, deployment, coordination, and evaluation of channels through which firms and customers interact, with the goal of enhancing customer value through effective customer acquisition, retention, and development. The authors identify five major challenges practitioners must address to manage the multichannel environment more effectively: (a) data integration, (b) understanding consumer behavior, (c) channel evaluation, (d) allocation of resources across channels, and (e) coordination of channel strategies. The authors also propose a framework that shows the linkages among these challenges and provides a means to conceptualize the field of multichannel customer management. A review of academic research reveals that this field has experienced significant research growth, but the growth has not been distributed evenly across the five major challenges. The authors discuss what has been learned to date and identify emerging generalizations as appropriate. They conclude with a summary of where the research-generated knowledge base stands on several issues pertaining to the five challenges

Challenges and Opportunities in Multichannel Management

Abstract Multichannel customer management is "the design, deployment, and evaluation of channels to enhance customer value through effective customer acquisition, retention, and development" (Neslin, Scott A., D. Grewal, R. Leghorn, V. Shankar, M. L. Teerling, J. S. Thomas, P. C. Verhoe