Follow #eHealth2011: Measuring the Role and Effectiveness of Online and Social Media in Increasing the Outreach of a Scientific Conference

BACKGROUND: Social media promotion is increasingly adopted by organizers of industry and academic events; however, the success of social media strategies is rarely questioned or the real impact scientifically analyzed. Objective: We propose a framework that defines and analyses the impact, outreach, and effectiveness of social media for event promotion and research dissemination to participants of a scientific event as well as to the virtual audience through the Web. METHODS: Online communication channels Twitter, Facebook, Flickr, and a Liveblog were trialed and their impact measured on outreach during five phases of an eHealth conference: the setup, active and last-minute promotion phases before the conference, the actual event, and after the conference. RESULTS: Planned outreach through online channels and social media before and during the event reached an audience several magnitudes larger in size than would have been possible using traditional means. In the particular case of eHealth 2011, the outreach using traditional means would have been 74 attendees plus 23 extra as sold proceedings and the number of downloaded articles from the online proceedings (4107 until October 2013). The audience for the conference reached via online channels and social media was estimated at more than 5300 in total during the event. The role of Twitter for promotion before the event was complemented by an increased usage of the website and Facebook during the event followed by a sharp increase of views of posters on Flickr after the event. CONCLUSIONS: Although our case study is focused on a particular audience around eHealth 2011, our framework provides a template for redefining “audience” and outreach of events, merging traditional physical and virtual communities and providing an outline on how these could be successfully reached in clearly defined event phases

Projected increases in surface melt and ice loss for the Northern and Southern Patagonian Icefields

The Northern Patagonian Icefield (NPI) and the Southern Patagonian Icefield (SPI) have increased their ice mass loss in recent decades. In view of the impacts of glacier shrinkage in Patagonia, an assessment of the potential future surface mass balance (SMB) of the icefields is critical. We seek to provide this assessment by modelling the SMB between 1976 and 2050 for both icefields, using regional climate model data (RegCM4.6) and a range of emission scenarios. For the NPI, reductions between 1.5 m w.e. (RCP2.6) and 1.9 m w.e. (RCP8.5) were estimated in the mean SMB during the period 2005–2050 compared to the historical period (1976–2005). For the SPI, the estimated reductions were between 1.1 m w.e. (RCP2.6) and 1.5 m w.e. (RCP8.5). Recently frontal ablation estimates suggest that mean SMB in the SPI is positively biased by 1.5 m w.e., probably due to accumulation overestimation. If it is assumed that frontal ablation rates of the recent past will continue, ice loss and sea-level rise contribution will increase. The trend towards lower SMB is mostly explained by an increase in surface melt. Positive ice loss feedbacks linked to increasing in meltwater availability are expected for calving glaciers

Sub-regional variability in the influence of ice-contact lakes on Himalayan glaciers

Ice-contact lakes modify glacier geometry and dynamics by shifting the majority of mass loss from the ice surface to the terminus. Lake-terminating glaciers are known to experience greater thinning rates and higher velocities than land-terminating glaciers, but the controls on variability in surface elevation change and ice flow between lake-terminating glaciers in different regions remain poorly explored. We combined existing datasets of glacier velocity, surface elevation change and glacial lake area to characterise the evolution of 352 lake-terminating and land-terminating glaciers within three Himalayan sub-regions between 2000 and 2019. These analyses show that the influence of ice-contact lakes propagates up-glacier across only the lowermost 30% of the hypsometric distribution, even where lakes are well established. We find that ice-contact lakes only affect glacier behaviour when the lakes reach an advanced evolutionary stage; most clearly manifested in the Eastern Himalaya by statistically robust differences in glacier-wide surface elevation change between lake-terminating (–0.68 ± 0.05 m a–1) and land-terminating (–0.54 ± 0.04 m a–1) glaciers. These differences are driven by the presence of a greater number of well-developed ice-contact lakes in the Eastern Himalaya compared to in the Western and Central Himalaya, resulting from greater mass loss rates to date

Surface ablation and its drivers along a west–east transect of the Southern Patagonia Icefield

Glaciers in the Southern Patagonia Icefield (SPI) have been shrinking in recent decades, but due to a lack of field observations, understanding of the drivers of ablation is limited. We present a distributed surface energy balance model, forced with meteorological observations from a west–east transect located in the north of the SPI. Between October 2015 and June 2016, humid and warm on-glacier conditions prevailed on the western side compared to dry and cold conditions on the eastern side. Controls of ablation differ along the transect, although at glacier-wide scale sensible heat (mean of 72 W m−2 to the west and 51 W m−2 to the east) and net shortwave radiation (mean of 54 W m−2 to the west and 52 W m−2 to the east) provided the main energy sources. Net longwave radiation was an energy sink, while latent heat was the most spatially variable flux, being an energy sink in the east (−4 W m−2) and a source in the west (20 W m−2). Ablation was high, but at comparable elevations, it was greater to the west. These results provide new insights into the spatial variability of energy-balance fluxes and their control over the ablation of Patagonian glaciers

Polythermal structure of a Himalayan debris-covered glacier revealed by borehole thermometry

Runoff from high-elevation debris-covered glaciers represents a crucial water supply for millions of people in the Hindu Kush-Himalaya region, where peak water has already passed in places. Knowledge of glacier thermal regime is essential for predicting dynamic and geometric responses to mass balance change and determining subsurface drainage pathways, which ultimately influence proglacial discharge and hence downstream water availability. Yet, deep internal ice temperatures of these glaciers are unknown, making projections of their future response to climate change highly uncertain. Here, we show that the lower part of the ablation area of Khumbu Glacier, a high-elevation debris-covered glacier in Nepal, may contain ~56% temperate ice, with much of the colder shallow ice near to the melting-point temperature (within 0.8 °C). From boreholes drilled in the glacier’s ablation area, we measured a minimum ice temperature of −3.3 °C, and even the coldest ice we measured was 2 °C warmer than the mean annual air temperature. Our results indicate that high-elevation Himalayan glaciers are vulnerable to even minor atmospheric warming