Faktor-Faktor yang Mempengaruhi Kepuasan, Loyalitas, dan Kepercayaan Pelanggan pada E-Commerce Shopee

The purpose of this study is to examine the impact of price, discount, free shipping, product quality, service quality, user safety, and perceived usefulness on consumer satisfaction, loyalty, and trust in Shopee e-commerce. This study employed the Structural Equation Model-Partial Least Square (SEM-PLS) approach with the SMART PLS 4.0 software. To obtain a research sample of 140 individuals, the sample is decided through random sampling. User satisfaction is affected by discounts, free shipping, and perceived usefulness, according to the study's findings. Where consumer pleasure has an impact on customer loyalty and confidence. Additionally, it is established that loyalty influences user trus

Survival and human resource strategies of private higher education in facing an era of change: Insight from Indonesia

Purpose Survival in private higher education is possible if universities have the superior talent to withstand the shocks of change. Hence, the human resource strategy is an essential part of surviving. Thus, this study aims to identify and determine the implementation of survival and human resource strategies in Indonesia’s private higher education is facing an era of change. The research method used is a descriptive qualitative approach. In collecting data, researchers used the archival method. The data is sourced from news, a total of 602 data sources, and obtained from online publications through trusted news and media. This study found six strategies of survival and human resource by private higher education in Indonesia to encounter an era of change: Efficiency; Quality Assurance; Customer Retention Program; Intensive Marketing Program; Opening of New Programs; Mergers, and Acquisitions. This research is expected to provide an extension of the survival and human resource strategies implemented by private universities in Indonesia in facing an era of change

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian

This study examines and determines the effect of the marketing mix (product, price, location, and promotion) on purchasing decisions at SJ supermarkets in Jakarta. The method in this research uses an associative quantitative research strategy. The population is all Sinar Jaya supermarket consumers. With a research sample of 97 respondents from consumers. The sampling technique used was the Non-Probability Sampling technique with the Accidental Sampling method—statistical analysis using multiple linear regression analysis with the help of SPSS version 24.0. The results showed that the product variable had a positive and significant effect on purchasing decisions, the price variable had a positive and significant effect on purchasing decisions, the location variable had no effect on purchasing decisions, and the promotion variable had a positive and significant effect on purchasing decisions. Moreover, the marketing mix (product, price, location, promotion) simultaneously positively and significantly affects purchasing decisions