48 research outputs found
A novel romance : the technology acceptance model with emotional attachment
E-readers, or devices designed primarily for reading e-books, are taking the world by storm. Several papers in library studies and education have examined e-book consumption for academic reading. However, no previous marketing study has investigated consumers’ adoption of e-readers for pleasure reading. We address this gap by testing an extended version of the Technology Acceptance Model (TAM) with emotional attachment (TAME) in this context. Consumers’ attachment to paper books is proposed as a barrier to their adoption of e-readers. This speaks to a key deficiency of the TAM, being its focus on cognition at the expense of consumer emotion. A three-phase study finds support for the TAME, with 64% of the variance explained in consumers’ intentions to adopt e-readers. Emotional attachment to paper books is found to be weakly and negatively associated with consumers’ attitude toward using e-readers. The qualitative findings suggest that e-reader adoption may not involve a binary choice between paper and e-formats.<br /
An Empirical Study of Consumers Intention to Purchase Wooden Handicraft Items Online: Using Extended Technology Acceptance Model
Britton and Bernstein on Vygotsky: divergent views on mind and language in the pedagogic context
Developmental milestones or conceptual millstones? Some practical and theoretical limitations in infant assessment procedures.
Properties of jets in Z boson events from 1.8 TeV p\u304p collisions
We present a study of events with Z bosons and hadronic jets produced in p\uafp collisions at a center-of-mass energy of 1.8 TeV. The data consist of 6708 Z\u2192e+e 12 decays from 106pb 121 of integrated luminosity collected using the CDF detector at the Fermilab Tevatron Collider. The Z+ 65n jet cross sections and jet production properties have been measured for n=1 to 4. The data are compared to predictions of leading-order QCD matrix element calculations with added gluon radiation and simulated parton fragmentation