A novel romance : the technology acceptance model with emotional attachment

E-readers, or devices designed primarily for reading e-books, are taking the world by storm. Several papers in library studies and education have examined e-book consumption for academic reading. However, no previous marketing study has investigated consumers&rsquo; adoption of e-readers for pleasure reading. We address this gap by testing an extended version of the Technology Acceptance Model (TAM) with emotional attachment (TAME) in this context. Consumers&rsquo; attachment to paper books is proposed as a barrier to their adoption of e-readers. This speaks to a key deficiency of the TAM, being its focus on cognition at the expense of consumer emotion. A three-phase study finds support for the TAME, with 64% of the variance explained in consumers&rsquo; intentions to adopt e-readers. Emotional attachment to paper books is found to be weakly and negatively associated with consumers&rsquo; attitude toward using e-readers. The qualitative findings suggest that e-reader adoption may not involve a binary choice between paper and e-formats.<br /

Properties of jets in Z boson events from 1.8 TeV p\u304p collisions

We present a study of events with Z bosons and hadronic jets produced in p\uafp collisions at a center-of-mass energy of 1.8 TeV. The data consist of 6708 Z\u2192e+e 12 decays from 106pb 121 of integrated luminosity collected using the CDF detector at the Fermilab Tevatron Collider. The Z+ 65n jet cross sections and jet production properties have been measured for n=1 to 4. The data are compared to predictions of leading-order QCD matrix element calculations with added gluon radiation and simulated parton fragmentation