Embattled Professor Bids Mississippi Farewell

Article about James Silver\u27s decision to leave the University of Mississippi amid the controversy surrounding his portrayal of race relations in Mississippi detailed in Mississippi: The Closed Society and related speeches; Source: Sunday Home News (New Brunswick, NJ)https://egrove.olemiss.edu/jws_clip/1011/thumbnail.jp

Principles of supervision used in the community adjustment of five feebleminded women

Thesis (M.S.)--Boston University, 1938. This item was digitized by the Internet Archive

A comparative study of the public relations programs and policies in schools and businesses

Thesis (Ed.M.)--Boston Universit

The Relationship between Celebrity Endorsement and Brand Image in the Fastfood Industry in Port Harcourt, Nigeria

A strong brand image is an essential business asset in the modern day business environment. This is because a strong brand image provides an effective way to get the brand noticed amidst the rush and clutter in the daily media. The aim of current study was to determine the nexus between celebrity endorsement and brand image in the fastfood industry. In other to achieve the objective of this study, four research hypotheses were formulated and tested using the Spearman’s Rank Order Correlation (rho), relying on the Statistical Package for Social Sciences (SPSS). Data for the study was collected through questionnaire, and data collected from four hundred and eighteen (418) customers of fastfood firms in Port Harcourt was used in the final analysis. The study found a positive and significant association between celebrity endorsement and all the metrics of brand image considered in the study. Importantly, the study discovered a strong and positive correlation between celebrity endorsement and brand awareness, while the relationship between celebrity endorsement and brand personality is found to be moderate. The paper therefore concluded that celebrity endorsement is a needful communication strategy for building a strong brand image, and recommends that marketers must be careful enough to ensure a good endorser-brand fit so as to raise the unique selling proposition of the firm to new heights. Keywords: Celebrity endorsement, Brand image, Brand awareness, Brand distinction, Brand personality, Brand prestige

Tenascin-C signaling through induction of 14-3-3 tau

We searched by a cDNA subtraction screen for differentially expressed transcripts in MCF-7 mammary carcinoma cells grown on tenascin-C versus fibronectin. On tenascin-C, cells had irregular shapes with many processes, whereas on fibronectin they were flat with a cobble stone–like appearance. We found elevated levels of 14-3-3 tau transcripts and protein in cells grown on tenascin-C. To investigate the consequences of an increased level of this phospho-serine/threonine–binding adaptor protein, we transfected MCF-7 cells with a construct encoding full-length 14-3-3 tau protein and selected clones with the highest expression levels. The morphology of these cells on tenascin-C was flat, resembling that of cells on fibronectin. This was reflected by a similar pattern of F-actin staining on either substratum. Furthermore, the growth rate on tenascin-C was increased compared with the parental cells. After transient transfection of HT1080 fibrosarcoma and T98G glioblastoma cells with 14-3-3 tau, only the 14-3-3 tau–expressing cells were able to adhere and survive on tenascin-C, whereas all cells adhered well on fibronectin. Therefore, we postulate that tenascin-C promotes the growth of tumor cells by causing an increase in the expression of 14-3-3 tau, which in turn has a positive effect on tumor cell adhesion and growth