8 research outputs found

    in the Corporation

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    In corporate settings, ethnographic methods are challenged routinely by managers who confront ethnographers with a set of typical objections that question the validity and effectiveness of ethnographic methods, findings, and recommendations. This article offers a series of steps toward overcoming this impasse by laying out a set of arguments for legitimizing ethnographic work. We discuss ways of responding to a variety of problematic encounters, involving some relatively quick answers to challenges of that sort but also acknowledging that the different worldviews of managers and ethnographers can be reconciled only in a long-term educational effort. In the last analysis, embedding ethnography in corporations is an exercise in culture change that almost always relies on rephrasing questions and reformulating metaphors to resituate our practice

    Designing for a sustainable future

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    In 1987 Brundtland defined sustainable development as "development that meets the needs of the present without compromising the ability of future generations to meet their own needs. " [1] The simplicity of this statement is seductive- but what really constitutes sustainable development, and defines the role of user experience research and design within it, is at best elusive. This workshop aims at bringing together experts and researchers in User Experience and related disciplines for a hands-on discussion of questions, insights, and approaches in designing for a sustainable future

    The Bloodhound project: automating discovery of web usability issues using the InfoScent simulator

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    Usability Issues using the InfoScent â„¢ Simulator According to usability experts, the top user issue for Web sites is difficult navigation. We have been developing automated usability tools for several years, and here we describe a prototype service called InfoScent â„¢ Bloodhound Simulator, a push-button navigation analysis system, which automatically analyzes the information cues on a Web site to produce a usability report. We further build upon previous algorithms to create a method called Information Scent Absorption Rate, which measures the navigability of a site by computing the probability of users reaching the desired destinations on the site. Lastly, we present a user study involving 244 subjects over 1385 user sessions that shows how Bloodhound correlates with real users surfing for informatio
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