De colonizador a víctima: la memoria cultural de la Guerra en El Pacífico a través del Monumento a la Línea Ferroviaria Burma-Siam Pakan Baroe

In this article I will demonstrate how the Burma-Siam Pakan Baroe Railroad Monument embodies the development of the memory culture about the War in the Pacific in the Netherlands. I will explain why this was a contested war, and outline the ways in which it did gain a place in Dutch memory culture. Through a visual analysis I will also uncover who is being excluded from the monument’s commemoration and why.En este artículo demostraré como el monumento a la línea ferroviaria Burma-Siam Pakan Baroe da cuerpo al desarrollo de la memoria cultural sobre la Segunda Guerra Mundial en el Pacífico en el ámbito de los Países Bajos. Explicaré por qué se trató de una guerra cuestionada, así como trataré de esbozar las fórmulas mediante las que este monumento ha alcanzado su lugar en la memoria cultural de los Países Bajos. A través de un análisis visual, trataré igualmente de desentrañar quién queda excluido del ámbito de conmemoración del monumento y por qué ocurre esto

Can in-store displays improve category sales and brand market share in online stores? A study on the overall effectiveness and differences between display types in an online FMCG context.

Our study investigates the overall effects of in-store displays (ISD) on category sales and brand market share in an online shopping context, and compares the differences in effectiveness between ISD types. Using data from an online grocer, we examine three online ISD types that match with traditional ones: first screen (entrance), banner (end-of-aisle) and shelf tag (in-aisle) displays. Empirical results for 10 categories confirm that online ISD may substantially increase brand market share and to a lesser extent, category sales. Our results also demonstrate that not all types are equally effective. First screen displays clearly have the strongest effect on market share: they benefit from their placement on the ‘entrance’ location, central on-screen position and direct purchase link. While they only feature 1 SKU, banner displays typically feature all SKUs of a brand, yet, are placed on border-screen positions on traveling-zone pages without a direct purchase link. Based on our results, the advantage of banner displays does not weigh up against the advantages of first screen displays in most cases. Shelf tags, finally, may be very useful in attracting attention to interesting promotions, but appear to have no or at most a limited effect on their own.in-store displays; online grocery shopping; market response analyses;

Can in-store displays improve category sales and brand market share in online stores? A study on the overall effectiveness and differences between display types in an online FMCG context

Our study investigates the overall effects of in-store displays (ISD) on category sales and brand market share in an online shopping context, and compares the differences in effectiveness between ISD types. Using data from an online grocer, we examine three online ISD types that match with traditional ones: first screen (entrance), banner (end-of-aisle) and shelf tag (in-aisle) displays. Empirical results for 10 categories confirm that online ISD may substantially increase brand market share and to a lesser extent, category sales. Our results also demonstrate that not all types are equally effective. First screen displays clearly have the strongest effect on market share: they benefit from their placement on the ‘entrance’ location, central on-screen position and direct purchase link. While they only feature 1 SKU, banner displays typically feature all SKUs of a brand, yet, are placed on border-screen positions on traveling-zone pages without a direct purchase link. Based on our results, the advantage of banner displays does not weigh up against the advantages of first screen displays in most cases. Shelf tags, finally, may be very useful in attracting attention to interesting promotions, but appear to have no or at most a limited effect on their own.marketing ;

Shelf Sequence and Proximity Effects on Online Grocery Choices

Research on traditional store shelf effects has shown that a product’s absolute and relative shelf position may strongly affect consumer choices. In this paper, we examine whether such shelf effects are still at play in an online grocery store. While traditional ‘eye-level’ placement is no longer predominant, we find that a product’s choice probability increases when presented on the first screen or located near focal (highly-preferred) items. Our results further demonstrate that these primacy and proximity effects depend on assortment size and composition. Larger and more difficult to process assortments complicate the choice process, thereby stimulating the use of shelf-based simplifying choice heuristics.marketing ;

The effects of shelf display on online grocery choices.

Research on shelf effects in traditional grocery stores has shown that a product's absolute and relative shelf position may strongly affect consumer choices. In this paper, we examine whether and how such shelf effects translate into an online grocery context. We find that a product's choice probability increases when presented on the first screen or located near focal items - especially when the latter are out-of-stock. These primacy and proximity effects have a stronger impact on choice decisions when assortments are more difficult to evaluate and when a clear shelf organization facilitates the use of shelf-based choice heuristics.Effects; Shelf; Choice;

The good, bad, and ugly of dispositional greed.

Greed is the insatiable desire for more. It is an important economic motive with numerous implications for consumer behavior and decision processes. We describe research showcasing the good, the bad and the ugly of dispositional greed. The good of greed refers to the potential advantageous consequences for society as a whole and for greedy people themselves. The bad of greed refers to the potential harm that it causes to others, and the ugliness of greed refers to the disadvantageous consequences of being greedy for the people themselves

Greed:What Is It good for?

What is greed good for? Greed is ubiquitous, suggesting that it must have some benefits, but it is also often condemned. In a representative sample of the Dutch population (N = 2,367, 51.3% female, Mage = 54.06, SD = 17.90), we examined two questions. First, inspired by Eriksson et al., we studied whether greedy people generate more personal and household income (economic outcomes), have more sexual partners, longer relationships, and more offspring (evolutionary outcomes), and are more satisfied in life (psychological outcomes). We found that greedy individuals had higher economic outcomes, mixed evolutionary outcomes, and lower psychological outcomes. Second, we compared greed and self-interest. We found that they differed in terms of economic outcomes, and partly in terms of evolutionary outcomes, but that they were similar in terms of psychological outcomes. This research provides insights into what greed is and does. Directions for further research are discussed