The research buyer\u27s perspective of market research effectiveness

This study examines the views of research buyers about the efficacy of market research used within their firms. A sample of research buyers from Australia's top 1000 companies was asked to evaluate the research outcomes of their most recent market research project in terms of their overall business strategy. Specialist market research buyers (insights managers) believed their commissioned research was very effective. This was in contrast to research buyers in generalist roles who did not believe in the effectiveness of the research outcomes to the same extent. The overarchlng strategic direction adopted by the buyer's firm did not make a difference to the type of research conducted (,action orientated' vs. 'knowledge enhancing'). However, entrepreneurial firms were more likely to rate their research as effective and to have dedicated research buyers generating insights into their markets. The results of this study are inconsistent with earlier studies and indicate that the market research function within Australian firms stili plays an ambiguous role

Social responsibility and credit availability

There has been a widespread increase in the use of consumer credit and therefore consumer indebtedness. Some of this increase has been within that segment of the population least able to afford debt of any kind &ndash; welfare recipients. This qualitative study demonstrates some interesting attitudes to debt, as well as differences in peoples&rsquo; perceptions of acceptable debt and their debt-management strategies. This study suggests that action is required by those responsible for the marketing of credit to this vulnerable group and government policymakers to provide a socially responsible approach to manage this societal concern.<br /

I have to want to do it : gaining \u27voluntary\u27 compliance with fear, guilt, and shame appeals in social marketing campaigns

This paper presents results from a qualitative study of income support recipients with regard to how they feel about advertising which overtly appeals to their sense of fear, guilt and shame. The motivation of the study was to provide formative research for a social marketing campaign designed to increase compliance with income reporting requirements. This study shows that negative appeals with this group of people are more likely to invoke self-protection and inaction rather than an active response such as volunteering to comply. Social marketers need to consider the use fear, guilt and shame to gain voluntary compliance as the study suggests that there has been an overuse of these negative appeals. While more formative research is required, the future research direction aim would be to develop an instrument to measure the impact of shame on prosocial decision-making; particularly in the context of social networks rather than the wider society.<br /

Is it green marketing, greenwash or hogwash? We need to know if we want to change things

This paper explores the issue of sustainable marketing practices; more explicitly: whether or not marketers will trade off profitability for the environment. To examine this notion, a question was asked of certified practicing marketers (CPM) during a webinar on hot topics in marketing. Results show that the long term environment is still at risk as marketers are unwilling to trade off profits for sustainable practice. This implies that social marketing activities may require more intense efforts to redress this situation. These activities may need to include upstream social marketing that will require underpinning research for strategic direction.<br /

Teachers’ perception of chemistry outreach work, especially in the context of children’s social demography

The aim of this current research is to investigate teachers’ perceptions of the purpose and impact of chemistry/science outreach work. Considering views of educators, both in training and practice, is an important area to explore as teachers are the gatekeepers to these experiences and consciously or subconsciously have their own views about the value of these programmes. In addition, the teacher can influence a child’s view of their scientific ability which can potentially inform an individual’s decisions and perceptions regarding science as a career. It is necessary for a teacher to be aware of their pivotal role within the classroom and how their own ‘habitus’ may have an impact on those whom they teach. This pilot study was an illustrative exercise to analyse a small sample of data and provide a focus for a subsequent main data collection where the level of response will be much higher. The study sought to answer the following question; what do teachers in the North-West of England think about chemistry based outreach programmes, especially in the context of children’s social demography? However, no ‘conclusions’ or generalisations are derived from this small sample itself, only emerging themes are discussed. These themes highlight how teachers may perceive chemistry/science outreach to be of greater importance the higher the educational level and how these programmes may provide experiences and opportunities for students from a lower socio-economic background

Sustainability : a cross-cultural comparison of attitudes and behaviours

This study examines the relationship of cultural background to sustainability-relevant attitudes\ud and behaviours. MANOVA results indicated that East and West are converging on materialism,\ud and that there are no cross-cultural differences in behaviours relating to the conservation of\ud natural resources. However, South East Asians appear to be more inclined to minimise\ud consumption than are Westerners. The results suggest that cross-cultural differences should be\ud taken into account in promoting pro-environmental attitudes and behaviours around the world.\ud Presented as Paper No 62 at conference at Rio de Janeiro, Brazil, held between 14-17 Jul. 200

Implanting sustainability in business strategies : CSR, ethics or the law

This paper elucidates the conundrum faced by Australian businesses in developing &lsquo;sustainable&rsquo; business strategies that are acceptable to a multiplicity of stakeholders. A content analysis of the web pages for leading Australian companies indicates that there is little tangible evidence that sustainable business practices are being implemented. The authors propose several directions for research into substantive issues between ethical behaviour, corporate social responsibility and environmentally sustainable behaviour for businesses. Each of these areas is developing research in relative isolation. However, we argue that this paradigmatic divide is limiting the opportunities for research to provide real insight into seemingly intractable problems.<br /

Stress-Based IS Security Compliance: Towards a Conceptual Model

This study extends current behavioural information security compliance research by adapting the “work-stress model” of the Job Demands-Resources model to security behaviour. The paper proposes that users’ compliance burnout and security engagement are results of coping with security demands and receiving resources respectively. Compliance burnout would reduce security compliance while security engagement would increase it. The security compliance model developed in this study emphasises developing emotional and cognitive resources from IS users through effective provision of organisational resources and security requirements to promote desired security practice

New Horizons in Hepatitis B and C in the Older Adult

Hepatitis C (HCV) and hepatitis B (HBV), are blood-borne viruses that can cause acute hepatitis; but are clinically relevant because chronic infection is associated with development of cirrhosis and hepatocellular carcinoma. Both these viruses are becoming more common in the older population, due to the ageing of generations exposed to the risk factors associated with infection; intravenous drug use, multiple sexual partners and men who have sex with men. This review will cover the natural history and epidemiology of these infections as well as the revolution in drug therapy that now allows cure of HCV infection and complete control of HBV infection.</p

Exploring Knowledge Sharing Practices for Raising Security Awareness

This study aims to explore the types of information can be effectively communicated in three knowledge-sharing methods and their impact on employees’ security practice. On one end, guarding the organisation’s information system against cyber-attacks is critical and improving users’ knowledge and skills is a common approach to any security program. On the other end, organisations lack a clear understanding in determining what types of security information should be delivered through various methods of communication to be effective in boosting users’ knowledge and compliance behaviour. The study employed a qualitative method using semi-structured interviews with business users in Vietnam. The initial findings indicate a single method of knowledge and skill development is not sufficient to assist users to deal with complex and constant changing security needs. It is necessary to further experiment methods of encouraging formal and peer knowledge sharing that can support individual effort in complying with security policies