Sustainability : a cross-cultural comparison of attitudes and behaviours

Abstract

This study examines the relationship of cultural background to sustainability-relevant attitudes\ud and behaviours. MANOVA results indicated that East and West are converging on materialism,\ud and that there are no cross-cultural differences in behaviours relating to the conservation of\ud natural resources. However, South East Asians appear to be more inclined to minimise\ud consumption than are Westerners. The results suggest that cross-cultural differences should be\ud taken into account in promoting pro-environmental attitudes and behaviours around the world.\ud Presented as Paper No 62 at conference at Rio de Janeiro, Brazil, held between 14-17 Jul. 200