Biophilic architecture: a review of the rationale and outcomes

Contemporary cities have high stress levels, mental health issues, high crime levels and ill health, while the built environment shows increasing problems with urban heat island effects and air and water pollution. Emerging from these concerns is a new set of design principles and practices where nature needs to play a bigger part called “biophilic architecture”. This design approach asserts that humans have an innate connection with nature that can assist to make buildings and cities more effective human abodes. This paper examines the evidence for this innate human psychological and physiological link to nature and then assesses the emerging research supporting the multiple social, environmental and economic benefits of biophilic architecture

THE FOUR DIMENSIONAL IMPACT OF COLOR ON SHOPPERS’ EMOTIONS

The PAD-scale has extensively been used in consumer research. Since studies on the impact of store interior color on affective responses are scarce and focussed solely on color hue, neglecting color brightness and saturation, and furthermore only investigated a maximum of four hues, the research objective was to validate the PAD scale by means of an 8 (hue) by 2 (brightness) by 2 (saturation) experimental design. The data do not seem to underlie three, but four factors: pleasure, tension, excitement and dominance. Overall, the PAD-scores prove to have adequate reliability and validity, although the dominance construct is rather weak

The four dimensional impact of color on shopper's emotions

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