Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective

This essay is inspired by the ideas and research examined in the special section on “Stakeholder Marketing” of the Journal of Public Policy & Marketing in 2010. The authors argue that stakeholder marketing is slowly coalescing with the broader thinking that has occurred in the stakeholder management and ethics literature streams during the past quarter century. However, the predominant view of stakeholders that many marketers advocate is still primarily pragmatic and company centric. The position advanced herein is that stronger forms of stakeholder marketing that reflect more normative, macro/societal, and network-focused orientations are necessary. The authors briefly explain and justify these characteristics in the context of the growing “prosociety” and “proenvironment” perspectives—orientations that are also in keeping with the public policy focus of this journal. Under the “hard form” of stakeholder theory, which the authors endorse, marketing managers must realize that serving stakeholders sometimes requires sacrificing maximum profits to mitigate outcomes that would inflict major damage on other stakeholders, especially society

Understanding Research on Values in Business: A Level of Analysis Framework

Researchers in all management specialties have discussed and investigated the important role values play in personal and organizational phenomena. However, because research on values has been performed in a wide range of social science disciplines and at different levels of analysis, much of thiswork has been uninformed by other work and is neither well integrated nor systematized, resulting in a great deal of confusion concerning the topic. This article attempts to add order and clarity to this area of research by proposing a framework of values research based on level of analysis and by cataloguing and reviewing the vast theoretical and empirical research in light of this framework. It concludes with a critique of the extant literature and recommendations for further research

The relationship between social and financial performance: Repainting a portrait

A primary issue in the field of business and society over the past 25 years has been the relationship between corporate social performance and corporate financial performance. Recently, Griffin and Mahon (1997) presented a table categorizing studies that have investigated this relationship. Motivated by concerns with this table, as well as a desire to account for progress in research in this area, the authors reconstructed it. The authors present a portrait of this relationship that is (a) substantially different from that shown in the Griffin and Mahon table and (b) more consistent with the latest research on the topic

Relational Ties That Bind: Leader–Follower Relationship Dimensions and Charismatic Attribution

Recent research on charismatic leadership has focused on the relationship between the leader and follower. Thus far though, researchers have simply assumed the existence of the relationship or distinguished between strong and weak relationships between the leader and the followers. What have been overlooked are the underlying dimensions of the relationship that may influence a charismatic attribution. The current study identifies two relational qualities and tests the relationship of these dimensions with the perception of charisma in a sample of Chief Executive Officers (CEOs) and their top management team (TMT) members. Results indicate that a constructive relationship is positively related to the attribution of charisma, while a competitive relationship has a negative relationship with the charismatic attribution. Implications and future directions for the study of charismatic leadership from a relational perspective are discussed

Value Congruence and Charismatic Leadership in CEO-Top Manager Relationships: An Empirical Investigation

Although charismatic leadership theorists have long argued that leader-follower value congruence plays a central role in the development